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Senior Associate - Sales

Job Description - Senior Associate - Sales

Role Overview
We are looking for a dynamic and result-oriented Senior Associate – IT Sales to
join our growing team. The role involves lead generation, client engagement,
consultative selling, and driving conversions for our IT services and products.
The ideal candidate should 
possess strong communication skills, business acumen, and the ability to manage
the sales cycle from prospecting to closure.


Key Responsibilities
• Identify and generate qualified business leads through outbound outreach,
LinkedIn, email campaigns, referrals, events, and inbound inquiries.

• Research target companies, key stakeholders, and market opportunities across
relevant industries.

• Initiate conversations with prospects to understand business challenges,
requirements, and potential opportunities.

• Present and position company services and products effectively based on
client needs.

• Conduct discovery calls, demos, presentations, and follow-up discussions with
prospective clients.

• Coordinate with internal technical and delivery teams to prepare proposals,
estimations, presentations, and solution documents.

• Manage the complete sales pipeline from lead generation to deal closure.
• Build and maintain strong client relationships to support long-term business
growth.

• Maintain CRM records, track sales activities, and provide regular pipeline
and performance updates.

• Achieve monthly and quarterly sales and conversion targets.
• Identify opportunities for upselling and cross-selling with existing clients.
• Stay updated on industry trends, competitor offerings, and emerging
technologies.


Requirements


Strong communication, presentation, and negotiation skills.

• Excellent interpersonal and relationship management abilities.
• Ability to understand client requirements and position suitable solutions.
• Strong organizational and follow-up skills.
• Experience in lead generation, business development, or IT sales is a must.
• Familiarity with CRM tools and sales tracking processes – Apollo/HubSpot.
• Self-motivated, target-driven, and proactive mindset.
• Ability to work collaboratively with cross-functional teams.

Preferred Qualifications
• Prior experience in IT services, SaaS, or technology sales.
• Understanding of software development, digital transformation, or enterprise
solutions.

• Experience handling B2B sales processes and consultative selling.

Experience
2–5 years of experience in IT Sales / Business Development / SaaS Sales.



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