Senior Associate_Employer Branding_Marketing

Company : Be Free

Job Type : Full Time

Bengaluru, India

Job Description - Senior Associate_Employer Branding_Marketing

Role:

This is a role for someone who understands that employer brand and corporate brand are not separate and that they reinforce each other. You'll work on EVP development, internal communications, and the visual and narrative coherence of our brand across channels and touchpoints.

Job Responsibilities:

Develop and operationalise befree's Employer Value Proposition (EVP) — in partnership with HR and leadership

Build employer brand content: employee stories, culture narratives, LinkedIn employer page, Glassdoor presence

Own internal communications: newsletters, announcements, townhall materials, and all-hands decks

Maintain and enforce brand guidelines across internal and external touchpoints

Develop and manage corporate collateral: company profiles, Hiring decks, credentials documents

Collaborate with marketing and design on consistent visual identity across all brand expressions

Support the creation of thought leadership content that builds befree's credibility as a brand

Monitor and manage brand perception across review platforms and social channels

Support recruitment marketing by partnering with HR on job ads, careers page, and candidate experience

Experience/ Educational Qualification:

4 years of experience in employer branding, corporate communications, or brand management

Hands-on experience building or refreshing an EVP

Strong writing skills with exceptional language skills.

Understanding of internal communications dynamics in growing organisations

Eye for brand consistency and visual coherence across formats and channels

Comfortable working across functions: marketing, HR, leadership, and external agencies

Technical Skills:

Experience in professional services, fintech, or outsourcing sector branding

Familiarity with employer branding platforms (LinkedIn Talent Solutions, Glassdoor employer tools)

Prior exposure to multi-geography brand management (India + Western markets)

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Senior Associate_Employer Branding_Marketing

Job Description - Senior Associate_Employer Branding_Marketing

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