Senior Brand Manager

Company : Padcare Labs

Job Type : Full Time

Pune City, Maharashtra

Number of Applicants

:

000+

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Job Description - Senior Brand Manager

Role Overview:

PadCare Labs is building India’s category -defining circular -economy company in menstrual waste management. The Senior Brand Manager will own end -to -end brand building, strategic partnerships, communications, and brand performance management, working directly with the CEO to position PadCare as a credible, trusted category leader across enterprises, institutions, ESG, CSR, and sustainability ecosystems. This is a hands -on ownership role not a coordination role.

Key Responsibilities

Brand Strategy, Planning & Governance

- Develop and execute annual and long -term brand plans aligned with business and growth priorities

- Define brand positioning, messaging framework, and communication architecture

- Translate insights (customers, partners, ecosystem) into strong value propositions and narratives

- Ensure brand consistency across website, content, sales collateral, PR, and events

Communications, PR & Content

- Lead integrated brand communications across digital, PR, events, and partnerships

- Own creative briefing and execution with agencies (PR, design, content)

- Build high -credibility brand assets: case studies, impact stories, POVs, whitepapers

- Support founder and leadership storytelling across external platforms

Strategic Partnerships & Ecosystem Building

- Identify, structure, and manage strategic partnerships (corporates, ESG/CSR leaders, platforms, institutions)

- Build partnership frameworks that deliver brand credibility, influence, and business leverage

- Own partnership proposals, narratives, and collaboration plans

- Represent PadCare in ecosystem forums, alliances, and industry initiatives

Employer Branding & Talent Narrative

- Own PadCare’s employer brand narrative in partnership with HR and leadership

- Define why people should join PadCare and how that story shows up across careers pages, social media, content, and hiring campaigns

- Build credibility through team stories, culture -led content, and impact narratives

- Support leadership and hiring teams with employer brand assets and messaging

Brand Performance, Measurement & Insights

- Track and report brand health metrics: awareness, trust, recall, share of voice Monitor campaign performance, PR impact, content effectiveness, and event outcomes

- Conduct market, competitor, and ecosystem analysis to refine brand strategy

- Maintain dashboards and translate insights into clear action plans

Budget & Resource Management

- Own brand and partnerships budgets

- Allocate spends across brand campaigns, PR, content, partnerships, and events

- Track ROI, optimize spends, and ensure cost -effective execution

- Manage agency and vendor performance against outcomes

Cross -Functional Collaboration

- Work closely with Sales, Growth, Operations, HR, and Leadership teams

- Align brand and partnerships with revenue, hiring, and credibility goals

- Support employer branding and hiring narratives where required

Requirements

What we're looking for:

4–7 years of experience in brand management, partnerships, communications, or category roles
Experience owning brand plans, budgets, agencies, and performance tracking
Strong understanding of brand communications, PR, digital, and events
Experience in B2B, sustainability, ESG, infrastructure, or impact -driven sectors preferred
Ability to work directly with founders and operate in fast -moving environments
Strategic thinker with strong execution discipline
Culture Fit: Integrity, Customer Focus, Entrepreneurship, Collaboration, Innovation

Work mode: Full -time; Pune Based

Benefits

Why join us:

Compensation: Competitive salary in -line with industry standards
Growth Path: Opportunity to scale into Chief Brand Officer as PadCare expands globally.
Purpose With Impact: Join a mission -driven team transforming menstrual hygiene through sustainable solutions that uplift women’s health, the environment, and sanitation workers' dignity.
Eco -Warrior in Action: Help recycle millions of sanitary pads and actively reduce landfill waste and carbon emissions—real impact, not just buzzwords.
Innovation Meets Heart: Be part of a team that blends empathy with patented 5D recycling tech to build the future of circular economy.
Grow With Us: We’re a fast -gowing, venture -backed startup offering real opportunities to scale your career as we scale our impact.
A Culture That Cares: Work in a space where collaboration, inclusivity, and purpose aren’t just values—they’re how we roll every day.

Additional details: You will be working directly with the CEO to define and execute Brand strategies. This role offers a unique opportunity to contribute to high -impact decisions, experiment with bold ideas, and shape the direction of PadCare’s story. You'll collaborate cross -functionally with teams and play a key role in driving measurable business outcomes.

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