Senior Brand Manager

Job Title: Senior Brand Manager

Reporting to: CEO

Location: Mumbai

Job Description:

The incumbent will be responsible for:

Social Media Campaign & Strategy:

• Develop and implement comprehensive social media strategies aligned with the overall marketing objectives.
• Create campaign strategies and oversee complete execution, including the purchase of online media properties aimed at asset creation.
• Grow and expand the brand's social media presence into new platforms and enhance the presence on existing platforms such as Facebook, LinkedIn, Twitter, and Instagram.
• Plan and execute paid social media campaigns to boost brand awareness and drive website traffic.
• Negotiate with advertising sales agents to secure the most cost-effective deal structures.
• Manage budgets and monitor campaign costs and ROI metrics.

Brand Awareness Initiatives:

• Identify and create brand playbooks, brand language, and guidelines to ensure a consistent brand identity.
• Develop and execute initiatives to increase brand awareness and market presence.

Community Building:

• Focus on creating and nurturing a community for the organization, engaging with customers, partners, and stakeholders to build strong relationships.

Influencer Marketing:

• Identify and collaborate with relevant influencers to expand the brand's reach and credibility.

Content Management:

• Own the content across all platforms, ensuring it aligns with the brand's voice and objectives.
• Manage the company's website, ensuring content is up-to-date, engaging, and effective.

Analytics and Reporting:

• Monitor social media metrics, analyze performance data, and provide regular reports with key insights and recommendations.

Trend Monitoring:

• Stay updated with industry trends, competitor activities, and social media best practices to optimize strategy.

Brand Consistency:

• Ensure brand consistency in marketing and social media messages by collaborating with cross-functional teams, including advertising, product development, and brand management.

Requirements:

• Suitable experience in Social Media campaign management and Marketing.
• Proficiency in graphic design software.
• Excellent written communication skills.
• Understanding of digital marketing concepts.