Senior Brand Manager – Marketing, Smith & Jones
| Function Marketing | Location Mumbai | Reporting To Associate Director - Marketing, Smith & Jones |
What are the Key Deliverables in this role ? Financial Outcomes
Drive growth agenda for select portfolio of Smith & Jone as per its strategic role in the TCP portfolio
Define & implement mid-long term brand strategy; define year priorities/activities to ensure movement towards mid and long-term goals.
Deliver on Brand Business Performance by meeting committed: Net Sales Revenue, gross margin, MAPE targets, net margin for portfolio of brands/brand
Define and implement go-to-market strategies for brand focused on long term sustainable and profitable growth – Channel wise strategy, media mix, launch/re-launch/exit-decisions.
Plan, Drive and execute whitespace expansion plans in line with the business case assumptions.
Drive Cost Savings/Gross margin improvement through key linked variables.
Portfolio Expansion: Deeper category and consumer insights to ensure we continue to expand the brand to increase total addressable market. Driving innovation that increases penetration or premiumization or sales.
Customer Service
Maximizing brands Presence in marketplaces (offline & Digital) to drive business growth.
Be the voice of consumer and mine Insights on needs gap and industry trends as inputs for developing marketing activities for maximizing opportunity in the category.
Conduct analysis using internal & external reports/research and implement data driven brand initiatives.
Monitor & influence demand forecasting and adapt plans on the portfolio as required.
Perform competitor benchmarking and adopt best-practices.
Internal Processes
Work with Shopper/ Customer Marketing Teams, Sales teams to analyze sales & market data to develop & deliver relevant initiatives.
Work with the innovation lead on product, concept, business case and launch plan development with Shopper marketing/Customer marketing.
Leverage past sales performance data and past programs/ activations/ promos to arrive at recommendations for improvements.
Lead and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.
Work with Consumer & Market Insight teams to monitor, analyses & evaluate market/consumer trends, competitor activity to identify new opportunities for the brand communication
Innovation and Learning Drive digital transformation /Digital adoption within the brand teams to improve process and efficiency Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital agencies) by o Ensuring sharp understanding of brand agenda & ensuring timely issuance of briefs. o Evaluate and enable deployment of relevant plans to achieve brand objectives. o Review plans on an ongoing basis (including spends) to adapt as required.
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What are the Critical success factors (Key requirement) for the Role? MBA with overall 4-7 years of experience in Sales & Marketing roles [Minimum 2 years of Sales experience is preferred] Experience in influencing stakeholders internally & externally, cost analysis, P&L drawing Self-starter with Good communication skills and stakeholder management capabilities Knowledge & experience of market research methodology, consumer insight generation tools, brand health metrics, product & packaging development cycles, understanding of financial & distribution metrics and levers to drive improvement.
What are the Desirable success factors for the Role ? Good experience within the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities Analytical and problem-solving abilities, with a focus on delivering actionable insights and innovative solutions. Ability to collaborate, influence and to create impact with internal teams for business delivery
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