Senior Business Analyst (Campaign & Market Analytics)

Salary :

₹3 monthly

Company : Prescience Decision Solutions

Job Type : Full Time

Bengaluru, India

Job Description - Senior Business Analyst (Campaign & Market Analytics)

Location: Bangalore (Hybrid)

Preference: Immediate Joiners / Serving Notice Period

Key Responsibilities:

Write and optimize complex SQL queries for large datasets
Perform deep -dive analysis on customer behavior, campaigns, and marketing performance
Translate business requirements into data -driven insights and recommendations
Build impactful dashboards and reports using Power BI / Excel
Work independently with minimal supervision and handle end -to -end analysis
Collaborate with stakeholders and clearly communicate findings

Must -Have Skills:

Strong expertise in SQL (advanced level)
Proficiency in Python, Excel, and Power BI
Hands -on experience in Customer & Marketing Analytics
Prior Retail industry experience (mandatory)
Experience in CRM & Loyalty domain
Background in Campaign Analytics

What We’re Looking For:

Strong problem -solving and analytical mindset
Ability to convert data into actionable business insights
Excellent communication and stakeholder management skills
Self -driven and able to work with minimal guidance

Good to Have:

Experience in segmentation, personalization, or customer lifecycle analytics
Exposure to large -scale data environments

Requirements

Strong expertise in SQL (advanced level)
Proficiency in Python, Excel, and Power BI
Hands -on experience in Customer & Marketing Analytics
Prior Retail industry experience (mandatory)
Experience in the CRM & Loyalty domain
Background in Campaign Analytics

Benefits

Competitive salary and performance -based bonuses.
Comprehensive insurance plans.
Collaborative and supportive work environment
Chance to learn and grow with a talented team.
A positive and fun work environment.

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