Senior Copy Writer

Key Responsibilities

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  Write high-impact promo scripts for microdramas across Facebook and Instagram formats - Reels, feed videos, stories, and short promos - crafting strong hooks, captions, and opening lines that establish the core drama within seconds.
  
  

  
  


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  Translate complex storylines and character arcs into short, punchy promo narratives without losing emotional impact.
  
  

  
  


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  Analyse top-performing Meta content and audience response to identify effective storytelling patterns, and evolve promo writing by refining tone, pacing, and structure using both creative judgement and performance insights.
  
  

  
  


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  Collaborate closely with video editors, graphic designers, and content teams to ensure copy, visuals, and on-screen text work seamlessly together.
  
  

  
  


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  Stay updated on Meta trends, audience behaviour, and content formats, and apply these insights creatively to promo storytelling.

  
  

What We’re Looking For

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  4–6 years of experience in Meta-first screenwriting or promo writing for OTT platforms, web series, films, or D2C brands.

  
  

Strong storytelling instincts with a clear understanding of short-form hooks, pacing, emotional beats, and payoff for Facebook and Instagram.

About KUKU

Founded in 2018, KUKU is India’s leading storytelling platform, offering a vast digital library of audio stories, short courses, and microdramas. KUKU aims to be India’s largest cultural exporter of stories, culture and history to the world with a firm belief in “Create In India, Create For The World”.

We deliver immersive entertainment and education through our OTT platforms: Kuku FM, Guru, Kuku TV, and more. With a mission to provide high-quality, personalized stories across genres from entertainment across multiple formats and languages, KUKU continues to push boundaries and redefine India’s entertainment industry.

Website: kuku.app

Android App: Google Play

iOS App: App Store

LinkedIn: KUKU

Ready to make an impact? Apply now!