Senior CRO Executive

We are seeking a seasoned Senior CRO Executive who blends creativity with analytical prowess to enhance website functionality and drive superior user engagement. This pivotal role involves analyzing user behavior, identifying opportunities for improvement, and executing strategies to optimize conversion, revenue, and user experience.

Responsibilities:

• Utilize both qualitative (heatmaps, session recordings, surveys) and quantitative tools (Google Analytics, etc.) to analyze website traffic and user behavior.
• Develop and implement a robust web analytics framework to monitor and optimize key performance indicators and conversion points across the website and marketing funnel.
• Interpret data to understand the 'why' behind user behaviors and deliver actionable insights for UX and conversion rate enhancement to boost lead generation and online sales.
• Oversee the optimization program, including site and e-commerce experience, landing pages, forms, and CTAs, employing an iterative optimization process (hypothesize, design, test, measure, optimize).
• Create and manage optimization project testing roadmaps, hypotheses, and reports (A/B, Multivariate, Targeting, Personalization).
• Collaborate with developers, analysts, and researchers to drive projects and ensure seamless execution and delivery.

Qualifications:

• At least 4 years of experience in Website Optimization, user experience, digital marketing campaigns.
• Previous experience in a customer-facing role or a proven track record of increasing customer satisfaction, coupled with outstanding presentation skills.
• Proficient in using marketing platforms and tools such as GA4, VWO, Adobe Target, Click-tale, Adobe Analytics, various tag management solutions, Optimizely, Zoho Pagesense, etc.
• Strong understanding of UI/UX best practices for websites and e-commerce functionality (ROI, AOV, Conversion Rate, etc.).
• Familiarity with research tools like HotJar, CrazyEgg, LuckyOrange, heatMaps, poll/survey tools, Zarget, or similar tools is advantageous.
• Experience in managing multichannel media campaigns, including paid search, ad text, and landing page optimization, SEO, etc., will be beneficial.
• Prior experience managing a diverse client portfolio