Senior Digital Manager Consumer Technology and M&A Integration (Beauty and Wellbeing)

About the Company 

HUL is one of India’s largest consumer goods companies, operating across Beauty and Wellbeing, Foods, Home Care, and Personal Care. Our brands reach millions of consumers every day across physical and digital touchpoints. 

Technology plays a central role in how we build brands, engage consumers, enable commerce, and scale growth. We invest deeply in consumer experience platforms, data, AI, and digital products to deliver measurable, insight-led, and socially relevant engagement at scale. 

Role Overview 

This is a senior digital role at the intersection of consumer experience, digital platforms, and M&A integration. The role will lead the deployment of consumer-facing technologies, data platforms, and emerging capabilities across the Beauty and Wellbeing portfolio, including newly acquired brands. 

You will own the digital and technology agenda for integrating acquired brands into a scalable, secure, and future-ready ecosystem while preserving what already works for them. The role requires strong product thinking, comfort with complexity, and the ability to translate technology into tangible business outcomes. 

You will work closely with marketing, supply chain, finance, IT, data privacy, cybersecurity, and external partners to deliver seamless consumer experiences across the full journey from awareness to loyalty. 

Key Responsibilities 

1. Digital Consumer Experience Leadership 

• Own the consumer technology roadmap across Beauty and Wellbeing brands, including acquired businesses 

• Deploy and integrate consumer experience and martech platforms such as CRM, CDP, analytics, personalization, and commerce tools 

• Design and scale data-led, social-first, and platform-driven engagement models 

• Enable capabilities across GenAI, chatbots, 1:1 communication, segmentation, and advanced analytics 

• Drive consistency and quality across the end-to-end consumer journey from discovery to repeat purchase 

2. M&A Technology Integration 

• Lead technology due diligence and integration planning for acquired brands 

• Assess existing marketing, supply chain, finance, and consumer tech systems to identify gaps, risks, and synergies 

• Define future-state architecture aligned to enterprise platforms while retaining effective legacy capabilities 

• Own the end-to-end digital integration roadmap post-acquisition 

3. Cross-Functional and Stakeholder Leadership 

• Act as the single-point integrator across marketing, IT, supply chain, finance, data privacy, cybersecurity, and enterprise architecture 

• Build senior stakeholder alignment and influence decision-making across functions 

• Exposure  to enterprise ERP solutions, from demand capture to last mile fullfillment would be appreciated  

• Partner with external technology vendors and evaluate emerging startups in the beauty and wellbeing ecosystem 

4. Governance, Risk, and Compliance 

• Ensure all digital initiatives comply with data protection, cybersecurity, and regulatory standards 

• Maintain strong governance across delivery timelines, budgets, platform quality, and performance 

• Lead audits, risk assessments, and compliance checkpoints in collaboration with security and privacy teams 

5. Capability Building and Knowledge Development 

• Build reusable frameworks, playbooks, and best practices for digital engagement and M&A integration 

• Upskill teams on digital platforms, product thinking, and emerging technologies 

• Foster a culture of experimentation, speed, and disciplined execution 

Experience and Qualifications 

• Bachelor’s or Master’s degree in Engineering, Technology, Computer Science, or Business 

• Experience in digital transformation, digital product management, platform deployment, or M&A technology integration 

• Strong understanding of consumer-facing technology stacks including CRM, CDP, analytics, personalization, and automation 

• Familiarity with enterprise platforms such as SAP, Salesforce, Adobe, or equivalent ecosystems 

• Proven experience leading complex, cross-functional programs in large organizations or fast-scaling businesses 

Skills and Competencies 

• Digital product ownership and consumer experience design 

• Structured problem solving and analytical thinking 

• Ability to translate technology into clear business value 

• Strong stakeholder management and executive communication 

• Comfort operating in ambiguity with a bias for action 

What Success Looks Like 

• Seamless integration of acquired brands into a scalable digital ecosystem 

• Measurable improvement in consumer engagement and platform adoption 

• Strong cross-functional alignment and execution discipline 

• Faster deployment of new digital and AI-driven capabilities 

• A future-ready consumer technology foundation for Beauty and Wellbeing 

Our Commitment 

We are committed to building an inclusive and diverse workplace and providing reasonable adjustments to ensure a positive and barrier-free recruitment experience.