Senior Digital Marketing & Social Media Strategist

Senior Digital Marketing & Social Media
Strategist

The role
would include:

• Developing the overall social
  media and digital marketing strategy for our brands
  
• Planning and managing paid
  advertising campaigns across Instagram, Facebook/Meta and TikTok
  
• Developing retargeting,
  audience targeting and other digital advertising campaigns
  
• Looking at opportunities for
  display/banner advertising and other digital media
  
• Developing campaigns
  specifically designed to increase brand awareness, engagement and reach
  
• Coming up with interesting and
  creative content concepts with the potential to go viral
  
• Developing influencer and
  creator strategies, including identifying appropriate influencers and
  organising product/PR-box seeding
  
• Looking beyond the obvious
  influencers and identifying new audiences and interesting collaborations
  
• Working with our existing
  marketing team to brief and guide the content they produce
  
• Monitoring campaign performance and continually 
  
• testing and improving what we
  are doing
  
• Providing simple reporting on
  what is working, what isn’t working and what we should do next
  

Senior Digital Marketing & Social Media
Strategist

It is
important to note that, we are not looking for a social media person whose
main experience is into creating Canva posts, writing captions and scheduling
content. But we are looking for someone with reliable experience in digital
strategy, paid social advertising, campaign management, audience targeting,
influencer/creator marketing, analytics and consumer brand building.

Ideally,
the person should have hands-on experience with Meta Ads Manager and TikTok Ads
Manager and should be able to demonstrate campaigns they have personally
managed, including targeting, budgets, creative testing and results.

Australia
and New Zealand are our primary markets, and so strong English is essential,
and the person needs to be able to understand the Australian market, consumer
behaviour and style of communication.

Requirements