Senior Director - Entertainment, Digital Agency Partnerships

Job Summary

We are looking for a seasoned Senior Director to lead and strengthen our relationships with mid-tier digital media agencies. This role sits at the intersection of branding, performance marketing, and ad tech, and requires a strategic leader who can drive revenue through deep agency partnerships, innovative solutions, and strong digital market understanding.

About the team

JioStar's Entertainment Ads Agency Partnerships team connects India's largest media agencies / marketers to hundreds of millions of consumers across the country's most-watched premium entertainment streaming properties. We sit at the intersection of content, culture, and commerce — responsible for building the revenue engine that turns audience scale into measurable business outcomes for brands and agencies alike. Our mandate spans the full agency ecosystem: from national trading conversations to bespoke content-led brand integrations. We operate with the urgency of a challenger and the credibility of a market leader. If you understand what it takes to move large budgets and build enduring agency partnerships in a rapidly evolving media landscape, this is your seat at the table.

Key Responsibilities

Agency Relationship Management

• Own and manage relationships with predominantly mid-tier agencies and one large global agency network.

• Build and maintain strong connections with senior stakeholders, central trading teams, and key decision-makers

• Act as the primary point of contact for strategic discussions and partnership growth

Revenue & Deal Structuring

• Lead negotiations and closure of annual incentive deals and trading agreements

• Drive revenue growth through both branding and performance-led solutions

• Identify upsell and cross-sell opportunities across agency portfolios

Strategic Advisory

• Provide consultative support to agencies on digital strategy, media planning, and campaign optimization

• Position the organization as a preferred partner through thought leadership and insights

Product & Content Evangelization

• Educate agencies on content offerings, ad formats, and platform capabilities

• Drive adoption of new ad properties, innovations, and emerging solutions in the ad tech ecosystem

Market Intelligence

• Stay updated on industry trends, competitive landscape, and evolving agency dynamics

• Bring actionable insights to internal teams to refine go-to-market strategies

Cross-functional Collaboration

• Work closely with sales, product, marketing, and ad operations teams to deliver integrated solutions

• Ensure seamless execution of campaigns and partnerships

Skills & Attributes for Success

• Deep understanding of the agency ecosystem, including how national trading, investment, and planning decisions are structured and influenced at the group level.

• Demonstrated ability to structure and close complex, multi-crore commercial deals, including volume partnerships, strategic integrations, and bespoke commercial constructs, beyond relationship management.

• Strong command over audience narratives, media measurement, attribution frameworks, and data-led selling, with the ability to translate analytics into compelling commercial opportunities.

• Concise, compelling, and confident communicator, capable of presenting complex propositions effectively across large-format industry forums as well as senior stakeholder discussions.

• Proven ability to lead, inspire, and develop high-performing commercial teams, while operating effectively with senior agency and client leadership.

• High comfort navigating ambiguity, organizational complexity, and fast-evolving market dynamics, with a proactive approach towards risk management, stakeholder alignment, and pipeline governance.

Preferred Education & Experience

• 15–18 years of experience in digital media, ad tech, or agency-facing roles

• Strong understanding of:

• Branding and performance marketing ecosystems

• Digital media planning and buying

• Ad tech platforms and programmatic landscape

• Proven track record of managing and growing agency relationships

• Experience in negotiating large-scale deals and partnerships

• Strong network within mid-tier agency ecosystem

• Excellent communication, presentation, and stakeholder management skills

• Strategic thinker with a solution-oriented mindset

• Experience working with Top publishers In digital sector across Branding & Performance domain

• Exposure to data-driven marketing and measurement frameworks

• Ability to influence senior stakeholders and drive long-term partnerships