Senior Executive - Healthcare Content

More about the role:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies, and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company.

As a Senior Writer – Healthcare you will be a key contributor to our content strategy and execution, responsible for crafting compelling, accurate, and compliant content that educates, engages, and inspires our target audiences. With at least 3 years of experience in healthcare writing, you should be able to write content across different formats and should come up with innovative ideas to service clients

This role requires a highly organized, detail-oriented individual with a passion for healthcare and a proven ability to deliver high-quality content independently.

What you'll do:

Content Creation & Development

• Work with servicing teams across locations to understand the client’s communication needs.


• Plan content support for communications campaigns that help drive the client’s communications objectives.


• Exceptional writing, editing, and proofreading skills with a keen eye for detail, grammar, and style


• Research, write, edit, and proofread a wide range of healthcare-focused content, including but not limited to:

1.   Articles by-lined by Doctors on - disease areas, public health issues, Patient case stories, New Technology, Government scheme/policy, health insurance & infrastructure etc.


2. Thought leadership articles, blogs, and opinion pieces from the leaders of the health industry, highlighting the core health economics themes, Public-private collaborations, health insurance, and infrastructure, Govt health initiatives etc.


3. Creating speeches and talking points


4. Website copy (product pages, service descriptions, "about us")


5. Patient education materials (brochures, fact sheets, FAQs)


6. Professional resources (white papers, case studies, physician-facing articles)


7. Email marketing campaigns and newsletters!


8. Social media content


9. Scripts for video and podcasts

• Translate complex medical, scientific, and clinical information into clear, concise, and engaging language for diverse audiences (patients, caregivers, healthcare professionals, partners, internal stakeholders).


• Maintain a consistent brand voice, tone, and style across all content channels.


• Contribute to content strategy discussions, identifying opportunities for new content, repurposing existing content, and optimizing content for specific goals.


• Understand and apply audience personas to tailor content for maximum impact and engagement.


• Work independently on multiple projects while managing deadlines and priorities effectively.

Experience that contributes to success:

• Graduate or Postgraduate degree in English / Journalism / Communication or related field.


• Minimum 3 years of experience in content writing in the healthcare space.