Senior Executive -Media Buyer (Meta Ads)

    

     Campaign Strategy & Planning

    

    

     - Develop comprehensive media strategies tailored to e-commerce objectives.

    

    

     - Allocate and forecast media budgets to maximize returns.

    

    

     - Optimize media mix across channels (e.g., search, social, display) to ensure efficiency and impact.

    

    

     

    

    

     Campaign Execution & Management

    

    

     - Lead ad campaign launches, ensuring smooth execution across platforms.

    

    

     - Oversee ad account management, ensuring compliance and best practices.

    

    

     - Conduct creative testing and iteration to improve ad performance continuously.

    

    

     

    

    

     Optimization & Performance Analysis

    

    

     - Optimize campaigns in real-time to meet performance benchmarks (CPC, ROAS, CPA).

    

    

     - Leverage audience segmentation and retargeting strategies to drive conversions.

    

    

       

    

    

     Data Reporting & Insights

    

    

     - Prepare detailed performance reports and analytics for internal and external stakeholders.

    

    

     - Use data-driven insights to inform and refine media strategies.

    

Requirements

• Proven experience in media buying, specifically within the e-commerce sector.
  


• ​Strong understanding of various digital platforms, including Google Ads, Meta, and programmatic channels.
  


• Expertise in budget allocation, campaign optimization, and performance analysis.
  


• Ability to work with cross-functional teams and adapt to a fast-paced environment.
  


• Business Model: Drop shipping (Ecommerce) Industry: Ecommerce
  

Benefits

• Flexible working hours
  


• Variable/Incentive Component in addition to Fixed Package
  


• 5 - Days working culture
  


• Health Insurance Benefits
  


• Tenure Recognition and Awards
  


• Leave Benefits as per Milestones
  


• Performance Linked Growth Opportunities
  


• Out of Term Appraisals