Senior Executive- Media Buying (Lead Gen)

• Campaign Management: Plan, set up, and manage lead generation campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant channels.
  


• Targeting & Audience Segmentation: Use tools and techniques to create custom audiences and optimize targeting to reach qualified leads.
  


• Creative Strategy: Collaborate with the creative team to develop compelling ad copy and visuals to maximize lead conversion.
  


• Performance Tracking: Monitor and analyze campaign performance, using KPIs like CPL (Cost per Lead) and conversion rates to measure success
  


• Budget Management: Manage and allocate advertising budgets efficiently to maximize lead volume while maintaining quality.
  


• A/B Testing: Conduct A/B testing on campaigns to improve overall performance, optimize creatives, and ad formats.
  


• Lead Funnel Optimization: Collaborate with the sales and CRM teams to ensure lead quality and optimize the lead-to-customer conversion process.
  


• Reporting: Prepare detailed performance reports and provide actionable insights for ongoing campaign improvements.
  

Requirements

• Deep knowledge of search advertising platforms like Google Ads, Bing Ads
  


• Experience managing high-budget campaigns with a focus on maximizing ROI through search arbitrage techniques.
  


• Strong understanding of search engine algorithms, bidding strategies, and keyword optimization.
  


• Analytical mindset with proficiency in using tools such as Google Analytics, SEMrush, and other SEO/SEM tools.
  


• Skills in data analysis, A/B testing, and performance optimization.
  

Benefits

• Flexible working hours
  


• Variable/Incentive Component in addition to Fixed Package
  


• 5 - Days working culture
  


• Health Insurance Benefits
  


• Tenure Recognition and Awards
  


• Leave Benefits as per Milestones
  


• Performance Linked Growth Opportunities
  


• Out of Term Appraisals