Senior Executive Web Specialist

Website Management
& Campaign Execution

• Manage and maintain multiple brand
  websites, ensuring content accuracy, consistency, and alignment with brand
  guidelines.
  
• Publish and update products, landing
  pages, campaigns, blogs, banners, promotional content, and seasonal
  offers.
  
• Coordinate website updates with
  Marketing, Creative, Ecommerce, CRM, Merchandising, and Business teams.
  
• Build and launch campaign landing
  pages, ensuring timely and accurate execution for product launches,
  promotions, and events.
  
• Maintain publishing calendars,
  perform regular website audits, and proactively identify broken links,
  outdated content, and usability issues.
  

User Experience, SEO
& Optimisation

• Monitor website performance and user
  behaviour to identify opportunities for improving navigation, customer
  journeys, page speed, and conversion rates.
  
• Optimise forms, CTAs, landing pages,
  metadata, page structure, internal linking, image tags, and other on-page
  SEO elements.
  
• Support A/B testing initiatives and
  implement UX and SEO recommendations to improve organic visibility and
  conversion performance.
  
• Monitor website health, Core Web
  Vitals, and accessibility standards while coordinating with internal teams
  and SEO partners on optimisation initiatives.
  

Analytics &
Reporting

• Track website performance using
  Google Analytics 4, Google Tag Manager, Google Search Console, Microsoft
  Clarity, and other reporting tools.
  
• Monitor key website metrics including
  traffic, engagement, conversions, bounce rate, campaign performance, and
  user behaviour.
  
• Prepare regular performance reports
  and recommend improvements based on data-driven insights.
  
• Ensure campaign tracking, tagging,
  and measurement are implemented accurately.
  

Technical
Coordination & Quality Assurance

• Coordinate with developers, agencies,
  and technology partners for website enhancements, issue resolution,
  releases, and feature deployments.
  
• Support CMS administration,
  troubleshoot website issues, and ensure website security, uptime, and
  compliance.
  
• Perform end-to-end QA for all website
  updates, testing functionality, responsiveness, forms, customer journeys,
  integrations, and checkout flows across desktop, tablet, and mobile
  devices.
  
• Escalate and resolve issues promptly
  to ensure a seamless customer experience.
  

Requirements

• Hands-on experience with CMS
  platforms such as WordPress, Shopify, Magento, Salesforce Commerce Cloud,
  or similar.
  
• Strong understanding of HTML and CSS;
  working knowledge of JavaScript is an advantage.
  
• Experience with Google Analytics 4,
  Google Tag Manager, Google Search Console, Microsoft Clarity, and SEO
  tools.
  
• Good understanding of website
  performance optimisation, UX principles, SEO, and Core Web Vitals.
  
• Strong analytical, problem-solving,
  project coordination, and stakeholder management skills.
  
• High attention to detail with the
  ability to manage multiple priorities in a fast-paced environment.