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Senior Franchise Executive

Job Description - Senior Franchise Executive

To drive
franchise, dealer, and distribution network expansion for The Concrete Shop®, a
design -led concrete brand by Aarya Precast India Pvt. Ltd., by managing
end -to -end sales, lead generation, and channel development activities. The role
involves identifying new business opportunities, acquiring customers,
onboarding franchise partners, and providing continuous support and hand holding to ensure successful business operations, sustained growth, and strong market
presence.


Requirements

 ROLE AND RESPONSIBILITIES:

A. Lead Generation & Market Development
  • Generate qualified
    leads through various sources including architects, consultants, builders,
    market networks, showroom owners, traders, etc.

  • Identify new
    markets, regions, and business opportunities for franchise and dealer
    expansion.

  • Build and connect
    with multiple lead sources to ensure a consistent business pipeline.

  • Support marketing
    and initiatives for demand generation.

B. Franchise, Dealer & Distributor Development

  • Identify, onboard,
    and develop new franchise partners, dealers, and distributors.

  • Drive expansion of
    channel network aligned with company growth strategy.

  • Generate business
    opportunities and leads for distributors to support their growth.

  • Ensure proper setup
    and smooth onboarding of channel partners.

  • Manage and coordinate franchise documentation, agreements, and
    onboarding formalities, ensuring alignment with company policies,
    commercial terms, and applicable legal requirements.

  • Ensure accuracy, completeness, and compliance of all
    franchise -related documentation, and coordinate with management or legal
    advisors wherever required.

C.  Customer Acquisition &
Business Growth

·         Drive customer
acquisition through franchise partners, dealers, and distributor network across
assigned regions.

·         Support and guide
partners in understanding customer requirements and offering suitable product
solutions.

·         Enable conversion of
leads into confirmed business through effective coordination and support to
franchise partners.

Strengthen long -term relationships with franchise partners to
ensure repeat business, referrals, and sustained network growth
.

D.  Franchise
Support & Hand -holding

  • Provide continuous
    support and hand holding to franchise partners, dealers, and distributors
    for up to initial 1–2 years.

  • Guide partners in
    operations, sales approach, and market development.

  • Ensure partners are
    aligned with company standards, processes, and brand positioning.

  • Monitor partner
    performance and provide improvement inputs.

E.  Coordination & Execution

  • Coordinate with
    internal teams including design, production, and management for smooth
    execution.

  • Track sales
    progress, partner performance, and market response.

  • Ensure timely
    communication and resolution of issues.

  • Maintain records of
    leads, partners, and business activities.

F.  Commercial & Reporting

  • Support pricing
    discussions, negotiations, and deal closures.

  • Maintain sales MIS,
    reports, and pipeline data.

  • Track revenue
    generation, conversion ratios, and business growth metrics.

  • Ensure adherence to company policies
    and reporting standards.


KNOWLEDGE, TRAINING AND
EXPERIENCE REQUIRED FOR JOB


Education: 
Graduate /
MBA (Sales / Marketing)

Experience:
  • 4–8 years of
    experience in sales, franchise development, or channel sales.

  • Experience in
    dealer/distributor network expansion is preferred.

  • Experience in
    construction, building materials, or related industry is an advantage.

  • Exposure to
    franchise documentation, agreements, and onboarding processes will be
    preferred.

Skills

  • Lead generation and
    business development

  • Franchise, dealer,
    and distributor management

  • Customer
    acquisition and relationship management

  • Strong networking
    and source development skills

  • Negotiation and
    closing skills

  • Planning,
    follow -up, and execution ability

  • Coordination and
    stakeholder management

  • Reporting and MIS
    handling

  • Basic understanding of franchise
    documentation, agreements, and legal/commercial


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