Senior Influencer Marketing Specialist

Roles & Responsibilities

• Execute influencer marketing campaigns aligned
  with brand and client objectives.
  
• Identify, shortlist, and onboard influencers
  based on niche relevance, audience
  demographics, and engagement metrics.
  
• Manage end -to -end
  influencer coordination, outreach, follow -ups, negotiations, and
  day -to -day communication.
  
• Build and maintain strong working relationships with influencers to enable
  repeat collaborations.
  
• Draft and personalise influencer outreach
  messages for each campaign.
  
• Negotiate deliverables, timelines, and
  commercials within defined budgets.
  
• Maintain and update the Influencer Management Sheet / Database with accurate and complete data.
  
• Track influencer content delivery across
  formats (posts, reels, stories, videos) and ensure timely publishing.
  
• Coordinate with internal teams (content,
  accounts, performance) to ensure smooth campaign execution.
  
• Monitor campaign performance and assist in
  preparing performance reports and
  insights.
  

Requirements

Desired Candidate Profile

• Strong interest in influencer marketing and
  creator ecosystems.
  
• Detail -oriented with excellent coordination and communication skills.
  
• Comfortable managing multiple campaigns
  simultaneously.
  
• Proactive, execution -focused, and
  deadline -driven.
  

Required Candidate profile

• Bachelor’s degree in Marketing,
  Communications, or a related field.
  
• 1–3 years of
  hands -on experience in
  influencer marketing or digital marketing roles.
  
• Familiarity with Instagram, YouTube, and
  influencer discovery tools.
  
• Proficient in Excel/Google Sheets for tracking and reporting.
  
• Experience with paid and barter collaborations preferred.