This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Lead - Marketing Operations & Strategy based in India.
This role offers the opportunity to shape marketing strategy and operational excellence within a fast-paced, global technology environment.
You will partner with marketing and go-to-market leaders to drive strategic planning, optimize operations, and generate insights that influence business growth.
The position combines market research, analytics, marketing operations, and cross-functional collaboration to support high-impact decision-making.
You will leverage data, competitive intelligence, and customer insights to identify opportunities and improve marketing performance.
Your work will directly influence strategic priorities, campaign effectiveness, and go-to-market success across the organization.
This is an ideal opportunity for a strategic, data-driven professional who thrives in a dynamic, remote-first environment.
Accountabilities:
- Partner with Marketing and Go-to-Market leadership teams to develop strategic priorities, operational plans, and growth initiatives aligned with business objectives.
- Analyze complex business challenges using qualitative and quantitative research to identify opportunities and deliver actionable recommendations.
- Design and execute primary and secondary research projects to support marketing strategy, product development, brand positioning, and campaign planning.
- Conduct market sizing, forecasting, customer analysis, competitive benchmarking, and industry research to inform executive decision-making.
- Identify emerging market opportunities and trends that support long-term business growth.
- Develop and maintain account intelligence strategies to identify high-potential prospects and strengthen customer acquisition and retention efforts.
- Manage marketing databases by ensuring data quality, cleansing records, enriching account and contact information, and maintaining accurate intelligence.
- Integrate data from multiple sources into unified reporting systems and ensure ongoing database accuracy.
- Utilize CRM platforms, including Salesforce, to manage data quality, validate records, generate reports, and support operational excellence.
- Build reports, dashboards, and strategic insights using SQL and analytics tools to improve marketing performance.
- Collaborate with cross-functional teams including Sales, GTM Strategy, Finance, and Operations to support strategic planning and execution.
- Lead multiple strategic initiatives simultaneously while maintaining high standards of execution and stakeholder communication.
Requirements:
- 6–8 years of professional experience, including at least 6 years in strategy, management consulting, corporate strategy, or a similar role within a B2B SaaS or technology environment.
- Minimum 5 years of experience in marketing strategy, market research, or marketing operations.
- Strong experience conducting primary, secondary, and tertiary market research.
- Hands-on experience using SQL to generate reports, perform analysis, and produce actionable insights.
- Familiarity with sales intelligence and prospecting tools such as ZoomInfo, LinkedIn Sales Navigator, Apollo, RocketReach, Lusha, Tracxn, or similar platforms.
- Experience identifying Ideal Customer Profiles (ICP) across multiple customer segments and product portfolios.
- Strong analytical skills with the ability to interpret large and complex datasets and translate findings into business recommendations.
- Experience conducting market, industry, financial, and competitive analysis to support strategic planning.
- Excellent problem-solving, communication, and stakeholder management skills.
- Strong project management abilities with experience leading multiple initiatives in fast-paced environments.
- Ability to prioritize effectively, adapt quickly, and collaborate across cross-functional teams.
- MBA from a leading institution and/or a technology or engineering degree is considered an advantage.
Benefits:
- Remote-first work environment with flexibility to work from home.
- Home office allowance covering workspace setup, connectivity, accessories, co-working spaces, and wellbeing support.
- Comprehensive medical insurance for employees, spouse, up to two dependent children, and parents or parents-in-law.
- Unlimited paid time off to promote work-life balance and personal wellbeing.
- Gratuity benefits in accordance with applicable regulations.
- Opportunity to work on high-impact strategic initiatives within a global technology environment.
- Collaborative culture focused on innovation, learning, and professional growth.
- Competitive compensation package and comprehensive employee benefits.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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