Senior Manager - Ad Sales, Digital Business

Senior Manager – Ad Sales, Digital Business 

Location: Bangalore | Function: Digital | Reports to: Regional Head - Ad Sales (South), Digital Business

Purpose: The position is required to accomplish revenue targets and make a solid impact in digital advertising sales in Digital Business for the South Team.

Key Responsibilities:

• Maximizing monetization opportunities by creating and building the client base and constantly creating a digital brand need.


• Incumbent will be SonyLIV’s ambassador in the market for the agency relationship that you own and will be responsible for shaping up a long-term business plan for the client/agency for make SonyLIV as the preferred destination.


• Strategize towards securing a steady base by means of acquiring long-term commitments


• Incumbent will be expected to manage all stakeholder relationships end to end with minimum supervision.


• Developing preferred partnership with top digital advertisers through fact finding on brands, marketing plans with accurate information and feedback for past campaigns and ensuring smooth execution of deals


• In depth account management by means of client servicing through customized properties/deals, and other digital brand solutions for critical launches


• Build, manage and scale a revenue pipeline with advertisers, agencies and maintain a threshold of Ad Sales revenue on a monthly basis.


• Effective sales planning based on the time of the year to make sure that the inventory is fully utilized thus maximizing the ROI.


• The role includes account development to have a long-term business association with clients.


• Formulate and implement innovative Advertising packages that maximize the revenue opportunities with brands and agencies to rapidly expand the business.


• Drive results in a fast paced, resource-conscious environment with a creative style and a


• Maintaining a good sales pipeline for the quarter, highlighting roadblocks early on, so that alternates can be reviewed, will be a critical part of the role

Key Metrics:

• Achievement of monthly/annual revenue targets


• Monetization of marquee IPs and sponsorship closures


• Client acquisition, retention, and revenue growth


• Yield improvement and revenue mix across sponsorships/ROS/native/roadblocks


• Salesforce hygiene and pipeline management accuracy

Behavioural Competencies:

• Ability to leverages relationships, build a strong network, and have effective negotiations

Technical Competencies:

• Strong knowledge of digital ecosystem.


• Should be both a category & a brand builder with a s strong ability to drive and achieve sales targets.


• High on ideation while creating brand solutions for the clients in-sink with their communication strategies.


• Must possess a strong understanding of the market

Why join us?

Sony Pictures Networks India Private Limited (SPNI) (formerly known as Culver Max Entertainment Private Limited) is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 29 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel - Sony Marathi; Bangla General Entertainment Channel - Sony AATH; Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel - Sony YAY!; English Movie Channel - Sony PIX; Factual Entertainment Channel - Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.

Recognized as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.

SPNI is in its 31st year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com