What are the Key Deliverables in this role?

Financial Outcomes

• Drive strong brand salience, reputation, and positive media visibility across portfolio brands


• Deliver high-quality, consistent earned media outcomes aligned with marketing priorities


• Enable end-to-end influencer and celebrity management, improving effectiveness and cost efficiency


• Strengthen brand equity metrics through structured PR measurement and impact linkage


• Ensure rapid and effective crisis mitigation, safeguarding brand trust and reputation

Customer Service

• Partner with Marketing, Corporate Communications, and Leadership teams to deliver aligned narratives


• Build and manage strong relationships with media, influencers, celebrities, and PR ecosystem partners


• Support leadership visibility and thought leadership agendas


• Ensure seamless alignment between brand communication and corporate reputation priorities


• Manage complex stakeholder ecosystems across internal and external interfaces.     

Internal Processes

• Lead integrated PR strategy and execution across brands, including campaigns, launches, and always-on storytelling


• Oversee and drive performance of external agencies and partners


• Establish robust crisis management frameworks, including emerging risks in the digital and social landscape


• Drive PR measurement systems to track effectiveness and link to brand metrics


• Ensure financial and operational governance across PR, influencer, and celebrity spends


• Enable strong integration of PR with digital and corporate communication strategies

Innovation and Learning

• Develop understanding of business, category dynamics, and evolving media landscape


• Stay ahead of emerging trends such as digital-first narratives and reputation risks


• Strengthen cross-functional collaboration, particularly with corporate communication teams

Good experience within the consumer goods industry, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities.