Senior Manager - Brand Strategy & Growth Marketing

Senior Manager - Brand Strategy  - Growth & Product Marketing Sciometrix | Digital Health | B2B SaaS

About Sciometrix

At Sciometrix, our goal is to deliver the best-ever personalized care with utmost compassion enabling patients to lead healthier and happier lives. Our commitment to innovation in healthcare technology drives us to lead the way in Care Management, Digital Care Coordination, Value-Based Care, and Population Health. We envision a world where advanced technology and human compassion intersect seamlessly to deliver superior patient experiences and outcomes.

Our mission is to enhance the lives of patients by leveraging digital solutions that reduce hospital readmissions, improve health outcomes, and optimize the delivery of healthcare services. At the heart of our philosophy lies the belief that every patient deserves access to the highest quality of care, tailored to their individual needs. We strive to make this vision a reality by pioneering innovative solutions that prioritize patient well-being and provider efficiency. With Sciometrix, the future of healthcare is not just about treating illnesses; it's about empowering patients to live their best lives.

Job Summary

We are seeking a hands-on, senior Brand & Product Marketing professional to own brand positioning, go-to-market (GTM) strategy, product messaging, and market-facing communications across our digital healthcare platform. This is an individual contributor (IC) role — you will be the person who builds, writes, and executes, not just directs.

This role sits at the intersection of Marketing, Product, Sales, and Customer Success, driving strategies that strengthen brand equity, accelerate pipeline growth, support product adoption, and contribute directly to revenue objectives. The ideal candidate comes from a B2B SaaS product company, understands how to take a product to market, and can translate complex technology into compelling narratives that resonate with healthcare buyers.

What's in it for you?

Innovative & Dynamic Team: Join a forward-thinking digital health company where your work directly impacts revenue, product adoption, and patient outcomes. Be part of a fast-paced environment where your strategies shape how healthcare solutions are communicated and scaled.

Collaborative, Cross-Functional Environment: Work closely with product, sales, clinical, and design teams to build high-impact messaging and campaigns across the funnel. Your role will connect strategic thinking with measurable business growth.

Cutting-Edge Marketing & Content Tools: Leverage advanced tools such as CMS platforms (WordPress, Webflow, HubSpot), SEO tools (SEMrush, Ahrefs), analytics platforms (GA4, GTM), and marketing automation systems to create and optimize content at scale.

❤️ Impactful Role in Healthcare Growth: Build brand and product narratives that improve how patients and providers engage with digital healthcare solutions — work that has real human impact.

Global Exposure & Professional Growth: Collaborate with global teams and gain exposure to international healthcare markets, expanding your expertise in digital health and SaaS marketing.

Commitment to Diversity, Inclusion & Belonging: We are committed to building an inclusive workplace where every team member feels respected, valued, and empowered.

Competitive Compensation & Benefits: Enjoy a competitive salary along with benefits supporting your well-being and work-life balance, including remote work options, health insurance, wellness coverage, paid leaves, and more.

Creative & Rewarding Work Environment: Be part of a culture that values creativity, experimentation, and measurable impact — where your strategies drive real business results.

Responsibilities

1. Brand Strategy & Positioning

• Develop and drive the company's brand strategy across healthcare, payer, provider, and digital health markets.


• Define and maintain brand positioning, messaging architecture, and value propositions for products and solutions.


• Ensure consistent brand identity and communication across all customer touchpoints.


• Conduct market, competitor, and customer research to identify opportunities and differentiation.


• Build thought leadership initiatives that strengthen market credibility and category leadership.

2. Go-to-Market (GTM) Strategy & Execution

• Partner with Product, Sales, Customer Success, and Leadership to develop and execute GTM strategies for new product launches, solutions, and market expansions.


• Define target audiences, buyer personas, customer journeys, and messaging frameworks.


• Develop launch plans including positioning, messaging, sales enablement, demand generation, and customer communication.


• Support market segmentation and account-based marketing initiatives.


• Monitor GTM effectiveness and recommend improvements based on performance data and market feedback.

3. Product Marketing & Messaging

• Translate complex healthcare workflows, clinical processes, and SaaS product capabilities into clear business value and customer outcomes.


• Create and refine product positioning, solution narratives, and competitive differentiation strategies.


• Develop messaging frameworks for healthcare payers, providers, employers, and other key stakeholders.


• Collaborate with Product teams on feature launches, roadmap communication, and adoption campaigns.

4. Demand Generation & Campaign Strategy

• Partner with Demand Generation and Campaign teams to align brand messaging with revenue objectives.


• Develop campaign themes, strategic narratives, and content frameworks across the marketing funnel.


• Support integrated campaigns across LinkedIn, Google, email, webinars, events, and partner channels.


• Ensure messaging consistency across awareness, consideration, and conversion stages.

5. Sales Enablement & Revenue Support

• Create strategic sales enablement assets including executive presentations, solution briefs, case studies, competitive battle cards, and industry-specific sales collateral.


• Equip Sales teams with persona-based messaging and value propositions.


• Collaborate with Sales leadership to address market objections and improve win rates.

6. Content Leadership & Thought Leadership

• Oversee the content strategy to support brand awareness, demand generation, and customer engagement.


• Personally drive creation of executive presentations, website messaging, case studies, whitepapers, industry reports, and thought leadership blogs.


• Ensure all content aligns with brand positioning and strategic objectives.

7. Market Intelligence & Strategic Insights

• Monitor healthcare industry trends, regulatory changes, competitor activity, and emerging technologies.


• Conduct customer and market research to identify unmet needs and growth opportunities.


• Translate market insights into actionable recommendations for leadership, product, and commercial teams.

8. Performance Measurement & Analytics

• Track and evaluate brand, campaign, and GTM performance using Google Analytics (GA4), HubSpot, Salesforce, and SEMrush/Ahrefs.


• Measure key KPIs including pipeline contribution, marketing-sourced opportunities, brand engagement, conversion rates, and customer acquisition metrics.


• Use insights to continuously optimise positioning, campaigns, and market strategies.

9. Cross-Functional Leadership

• Serve as a strategic bridge between Product, Sales, Customer Success, and Marketing teams.


• Align organisational messaging and customer communications.


• Drive execution of strategic marketing initiatives that support business growth and market expansion.

Requirements

• 6–14 years of experience in Brand Marketing, Product Marketing, GTM Strategy, or Strategic Marketing — mandatory experience at a B2B SaaS or B2B product company.


• Demonstrated hands-on ownership of brand positioning, product launches, GTM execution, and sales enablement — this is an IC role and requires someone who builds and executes directly.


• Strong experience translating complex product capabilities into clear business narratives for enterprise buyers.


• Experience developing messaging frameworks, value propositions, competitive battlecards, and customer-centric content.


• Familiarity with healthcare ecosystems, patient/provider journeys, care management, population health, or value-based care is a strong plus — not mandatory.


• Experience collaborating with Sales, Product, and Executive leadership teams in a cross-functional environment.


• Proficiency with marketing platforms such as HubSpot, Salesforce, GA4, SEMrush, and marketing automation tools.


• Strong analytical and strategic thinking skills with the ability to translate insights into action.


• Excellent communication, storytelling, presentation, and stakeholder management capabilities.


• Experience in healthcare compliance and regulations (HIPAA, CMS, payer/provider environment) is a plus.


• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.

Equal Opportunity

Sciometrix is an Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, disability, gender identity, veteran status, and more.