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Job Summary:
This role will be responsible for managing on- air, PR, digital and all other media roll-out of campaigns for all new launches. It will also involve overlooking the marketing and overall health of sustenance shows as well. A show launch involves intensive thinking around positioning of shows at launch and continues for its entire life cycle. Sustenance campaigns also influence the success of the show. Overall, the role contributes to the reach growth of the channel.
About the team:
The team is responsible for strategizing and executing marketing plans of new launches and existing shows. The position will work to identify, develop, and work with the communications, media, PR and digital creative agencies on marketing campaigns that increase brand awareness and drive sampling of our Shows. This is a strategic role in the marketing team which is responsible for driving TVR of the shows.
Key Responsibilities:
- To create and execute media plan of the assigned shows
- Responsible for positioning creatives (Promos) their respective shows
- Ensure potential opportunities and red flags of the shows are highlighted basis trends
- Collaborate with internal & external teams which include but is not restricted to – Digital, OAP, Graphics, Content, Traffic and Presentation, research agencies, media etc.
- Lead the PR function and independently handle the PR agencies
- Create business presentations when required
- Keeping oneself up to date with the on-ground consumer trends
Skills & Attributes for success:
- Meeting show and channel targets set by business.
- Will be expected to come up with at least one break through idea for the shows in each quarter.
- Understand BARC data to be able to analyze and act on the same. Should be good with both quant and qual. Should be comfortable rolling out marketing/ creative briefs.
- Ability to collaborate with different stakeholders
Preferred Education & Experience:
- 10+ years of relevant experience
- Graduate and/ or Postgraduate
About Us:
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.
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