Senior Manager Channel Sales (LV Switchgear)

Key Responsibilities

• Drive primary and secondary sales through distributors, dealers, and channel partners.


• Develop and execute channel sales strategies to achieve regional business objectives.


• Appoint, manage, and strengthen distributor and dealer networks across the assigned territory.


• Build strong relationships with electricians, contractors, consultants, retailers, and institutional customers.


• Lead, mentor, and monitor the performance of Area Sales Managers and Sales Officers.


• Ensure achievement of monthly, quarterly, and annual sales targets.


• Execute market development initiatives and brand-building activities.


• Analyse market trends, customer requirements, and competitor activities to identify business opportunities.


• Conduct regular business reviews and implement action plans for performance improvement.


• Ensure effective sales planning, forecasting, and reporting.

Required Experience

• 8–12 years of experience in Channel Sales within the LV Switchgear, Electrical Products, Wiring Devices, MCB, RCCB, Distribution Boards, or related electrical industry.


• Strong experience in handling distributor, dealer, and channel partner networks.


• Proven track record of driving regional sales growth and market expansion.


• Experience in leading and managing high-performing sales teams.

Preferred Candidate Profile

• Strong network within the electrical trade ecosystem.


• Excellent communication, negotiation, and channel management skills.


• Experience managing Area Sales Managers, Territory Sales Officers, and distributor networks.


• Prior experience as a State Sales Head, Regional Sales Head, or in a similar leadership role is preferred.


• Strong analytical, business development, and leadership capabilities.


• Willingness to travel extensively across the assigned territory.

Educational Qualification

• Graduate in any discipline (Mandatory)


• MBA in Marketing or equivalent qualification (Preferred)

Age Criteria

• Maximum 49 Years

Reporting To

National Sales Head / Business Head