Senior Manager - Digital Marketing

JOB DESCRIPTION

A Position Overview

Position Title

Senior Manager – Digital Marketing

Department

Marketing and Corporate Communication

Level/ Band

501

Count

1

Locations

Mumbai

Role Summary/Job Specifications:

Key Responsibilities:

· Partnership Management:  Build and maintain strong relationships with partners, ensuring alignment of objectives and effective collaboration. Identify new partnership opportunities to drive business growth.

· Strategic Project Management:  Lead the planning, execution, and monitoring of strategic projects to achieve business objectives. Coordinate cross-functional teams including legal, compliance, product, call center, IT, and finance.

· Content Creation and Management:  Develop high-quality content for various channels including presentations, website, campaigns, and marketing materials. Manage website content, ensuring accuracy and relevance.

· Campaign Marketing Execution:  Drive the execution of marketing campaigns across multiple channels including SEO, SEM, email, WhatsApp, etc. Monitor campaign performance and optimize as needed to maximize results.

· Stakeholder Engagement:  Engage with internal and external stakeholders to gather requirements, provide updates, and ensure alignment throughout the project lifecycle.

· Reporting and MIS:  Generate regular reports and MIS to track project progress, KPIs, and performance metrics. Provide insights and recommendations for continuous improvement.

· Creative Support:  Provide creative support for proposition development, campaign ideation, and content creation. Ensure that all marketing materials are compelling and on-brand.

BOrganizational Relationships

Reports To

Assistant Vice President

Supervises

Digital Marketing and Partnerships

CJob Dimensions

Geographic Area Covered

Pan India

Internal Stakeholders

IT Team, Legal and compliance Team, Product Team, Finance Team etc.

External

Partners, Affiliates, Agencies, Call center etc

DKey Result Areas

Organization Process

Key Contributions

Sales

·NA

Relationship Management

·Relationship Building, Revenue Growth, Communication, Upselling/Cross Selling, Conflict resolution, Feedback Collection,

Ensure Compliance

·Policy and Regulatory Compliance Management, Document and Reporting, Monitoring and Evaluation, Training and Education,

MIS

·Data Management, Reporting and Analysis, System Integration, Continuous Improvement

ESkills Required

Technical

·SEO, SEM, Relationship Management, Analytics

Behavioral

·

Essential

Desired

Interpersonal skills

ü

Communication skills

ü

Creative thinking skills

ü

Supervising/Leadership skills

Teamwork Skills

ü

Influencing skills

ü

Relationship Building skills

ü

Decision making skills

ü

Interpersonal skills

ü

·High levels of flexibility, adaptability to manage long hours, working under strict timelines to reach deadlines

FIncumbent Characteristics

Essential

Essential

Qualification

Bachelor’s Degree in any field. MBA (Marketing \ Communication\ Media) or Masters with a leading institute

MBA (Marketing \ Communication\ Media) or Masters with a leading institute

Experience

6-12 yrs.

Age

As per company norms

Requirements:

-Bachelor's degree in Business Administration, Marketing, or related field. MBA preferred

-Minimum of 6-10 years of experience in partnership management, project management, Digital marketing or related roles

-Proven track record of successfully managing partnerships and driving strategic projects to completion.

-Excellent communication and interpersonal skills, with the ability to effectively engage with stakeholders at all levels.

-Strong analytical skills and proficiency in Microsoft Office suite, particularly PowerPoint

-Experience in content writing, website content management, and digital marketing

-Familiarity with SEO, SEM, email marketing, and other digital marketing channels

-Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously.