Senior Manager - Forecasting and Activation

ABOUT THIS JOB

With best-in-class research and predictive analytical tools, the Forecasting & Activation team accurately plans and predicts sales, helping clients maximize their ROI for the new product launch. In the Forecasting & Activation team, you will work with global Brands and see your work come to life. 

Be curious. Be collaborative. Be forward-thinking.  Join the team and work as a consultant, a problem solver, and the mind behind in-market successes.

ARC Forecasting & Activation Senior Manager will be responsible for building the forecasting capabilities in the team. He will also act as the first-level reviewer wherever required and provide feedback to adjust the volume projections. 

This specific role is aligned with the North America team; we are looking for people comfortable with 2PM – 11PM shift timing.

Team size: Managing a team size of 10-15 associates

Key Responsibilities

• Building Forecasting Capabilities

• Create technical training and developmental plans to grow a large class of new hires into independent forecasting analysts
• Provide support across the entire team as an experienced F&A resource, providing review help, perspective on modelling decisions, and help in navigating and analysing in-market data

• Forecast Expertise
  • Demonstrate mastery in executing volumetric analyses using Nielsen’s proprietary forecasting models and tools, interpreting secondary data, and adjusting model outputs appropriately
  • Develop deep forecasting knowledge and apply it across a variety of regions, clients and categories
  • Serve as first-level reviewer to review the volume model, provide feedback to further adjust the model and the volume projection before the onshore review.
  • Implements forecasting strategy as defined by the Forecast Director and VP, including integrated data and tools and category/industry-specific playbooks
  • Demonstrates mastery and ability to improve “outside the model” forecasting tools (i.e. Trial sizes, physician recommendations, SKU loss, etc.)

• Team Management & Leadership

• Monitor analyst progress periodically and report to multiple stakeholders, including the ARC Leaders and US COE leadership
• Develop a talent pool by accelerating high performers and doing timely interventions on lower performers
• Coach and provide support to a new cohort of people managers to develop reviewing and talent management skills
• Drive staffing decisions, including team structure and analyst-client alignments
• Understand performance across the whole team, providing key input into promotion and salary increases (with consultation from ARC Leaders)

• Relationship Building

• Manage relationships with multiple leadership stakeholders – Talent management with ARC Leaders and performance management with US leaders.
• Take ownership of the overall success of Forecasting & Activation analytical centre by improving the quality of client deliverables
• Build strong relationships with each US-based COE manager to ensure that their teams are performing up to expectations

About You

You have a passion for working with numbers and have a great knack for reading and converting those numbers into useful information.

You have a coaching mindset to grow individuals in the team. You have great communication skills to present your ideas and strategies to the US stakeholders

Qualifications

• Minimum 8 years of experience in Quantitative research and People management in Market research industry 
• Strong preference for experience with simulated sales forecasting modelling (BASES Specific)
• Track record of managerial experience with direct analytical reports

• General knowledge of statistics, research techniques, and experimental procedures; strong preference for experience with BASES Analytics services, tools and techniques, including forecasting models
• Analysing and navigating in-market data from multiple sources, including familiarity with Discover and other sources of secondary data from other NielsenIQ verticals
• Understanding of client proposals, study designs, questionnaires, coding, and data preparation
• Experience of working with remote clients and teams

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion