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Key Responsibilities
Owning the allocated shows portfolio for the year effectively through the campaign planning process
• Responsible for campaign strategy and helm the campaign for new releases on JioHotstar and working closely with content marketing leadership in annual planning including budgets, targets and other KPIs.
• Work with analytics, category and content teams to build an insightful brief to capture the show proposition and our go-to-market strategy
• Lead the end to end campaign, delegating to your team and collaborating with cross-functional teams to develop marketing creatives and ideas that build massive buzz and make our titles and platform stand apart in a crowded market
• Manage Production houses and Talent to build and execute campaigns
• Close collaboration with the internal content teams and external creative teams
• Measure the performance of the marketing campaigns and make timely adjustments to improve the marketing outcomes and make relevant recommendations to improve our promotion strategy
• Be the marketing POC in the post-launch evaluation process by tracking and owning the show/movie metrics and solving for problem areas.
• Love entertainment and consume ridiculous amounts of content - Movies, Shows
• Be a good team lead and an excellent collaborator who is highly aligned with internal teams as well as creative partners including production houses and talent.
• Ability to manage multiple time-sensitive projects simultaneously
• Understanding of current marketing trends and opportunities.
• Leadership and people management skills
• Should understand analytics to evaluate marketing campaign beats as well as title performance
• Are unafraid to take risks and can pivot without getting stalled by challenges along the way
• Strong communication skills
• Conflict resolution- maturity, macro view and maturity to handle conflicts
• A good understanding of the audience/ consumer behaviour
Preferred Education & Experience
- 8+ years of experience in building strategic and creative consumer marketing campaigns, preferably with a background in entertainment media (TV and/or film) or worked with a top innovative brand, advertising, or media agency with an emphasis on long-form Content Marketing.
- Have a deep understanding of consumer insights and how they are translated into creative strategy and campaigns.
- Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, print and out-of-home)
“Star India Private Limited is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.”
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