Job
Title

Senior
Manager � Marketing

(Enlist
external agencies/authorities that you are required to deal with while
discharging your duty)

• PR/ Advertising
  agencies
• NGOs
• Media
  professionals / Journalists
• Vendors
• Retailers

(i.e
education, training etc.)

• MBA (Marketing)
  and/ or Post-graduation in Public Relations (Mass Communication, etc.)

• Around 8-10 years
  of industry experience in Senior Advertising/ PR role

(required
for performing the job effectively)

• Knowledge of
  Advertising and PR concepts
• Understanding of
  designing and outdoor advertising
• Knowledge of
  branding and promotions in Retail

Responsible
for the overall brand building of the Centre by ensuring effective and
comprehensive advertising and public relations operations.

(List
major responsibilities, that you have, 
to achieve the key objectives)

• Overall
  responsibility for planning the PR and advertising operations to enhance the
  image of the Centre(Mall)  by ensuring
  regular advertising using all possible media as well as good coverage  of various events/ occasions/ initiatives,
  etc
• Initiate the preparation
  of a detailed advertising plan for the Centre, brief the advertising agency
  on the same and ensure effective implementation of the various components of
  the plan
• Plan for the
  requirement of outdoor hoardings and signage on the basis of the area/ size,
  type of signage, position / placement of the signage etc.
• Update the
  target audience through newsletter about the Centre (new offers/ deals, new
  stores at the Centre, participation by retailers
  through interviews and features, in conjunction with the advertising agency
• Effective use of
  various social networking sites (Facebook, Twitter, etc.) maintaining a
  connect with select target audience and for promotion of various initiatives
  of the Centre
• Explore
  partnership with various magazines and radio channels either as part of
  barter exchange or otherwise, for the promotion of the various activities of
  the Centre
• Identify PR
  opportunities for the Centre by reviewing the Marketing calendar and identifying
  events/ initiatives that have a feasible PR opportunity
• Monitor the
  performance of the selected / Advertising agencies against defined Service
  Level Agreements (SLAs) and also evaluation post every event