Senior Manager - Marketing

Description

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Principal Accountabilities :

overseeing all aspects of digital development, including software development, website & app development, digital marketing, and emerging technologies

Drive innovation and stay abreast of emerging technologies and trends in the digital landscape.

Collaborate with cross-functional teams to ensure alignment between digital initiatives and business goals.

Manage vendor relationships and partnerships related to digital development projects. Ensure compliance with relevant regulations and standards in digital development processes

Analyze, plan and execute all web, database marketing, email, social media, and search, display advertising campaigns.

Reviewing and optimizing design, content of all company digital assets

SEM / SEO campaign ideation, planning and execution along with monitoring web traffic metrics

Designing and building automated email marketing flows and email campaigns including segmentation, testing, and deployment, and continually evaluate these for improvements.

Conceptualizing and design hyper – personalization, insight-based campaigns.

Creating A/B split tests of marketing assets to improve campaign performance.

Measures and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Visualize and build required analytics dashboard and insight tools

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Identifies critical conversion points and drop off points and optimizes user funnels.

Skill Sets

Strategic thinker with the ability to translate business objectives into actionable digital strategies.

Proven track record of success in leading digital development teams and driving digital transformation initiatives.

Strong understanding of software development methodologies, web technologies, and digital marketing principles.

Experience in selecting, implementing, and managing MarTech solutions, preferably within a complex organizational environment

Creative with experience in identifying target audiences and devising digital campaigns that inform and engage

Demonstrated ability to manage and augment digital marketing strategies.

The ability to analyze various forms of data, knowledge of analytics tools, such as Google Analytics, Decibel, Netcore(marketing automation tools), Facebook Ads Manager, Google ads manager, Google Data Studio and a strong understanding of SEO/SEM and social media platforms.

Deep knowledge of web design principles

Strong analytical skills, data driven thinking. Experience of SEO optimization

Strong communication skills

Strong proficiency in MS office, especially powerpoint excel

MBA – Marketing,

Full Time / Part Time

Full time

Worker Type

Employee

Job Exempt (Yes / No)

No

Workplace Model

At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least four days a week, with two days working outside an Invesco office. 

Why Invesco

In Invesco, we act with integrity and do meaningful work to create impact for our stakeholders. We believe our culture is stronger when we all feel we belong, and we respect each other’s identities, lives, health, and well-being. We come together to create better solutions for our clients, our business and each other by building on different voices and perspectives. We nurture and encourage each other to ensure our meaningful growth, both personally and professionally. 

We believe in diverse, inclusive, and supportive workplace where everyone feels equally valued, and this starts at the top with our senior leaders having diversity and inclusion goals. Our global focus on diversity and inclusion has grown exponentially and we encourage connection and community through our many employee-led Business Resource Groups (BRGs).

What’s in it for you? 

As an organization we support personal needs, diverse backgrounds and provide internal networks, as well as opportunities to get involved in the community and in the world. 

Our benefit policy includes but not limited to: 

Competitive Compensation 

Flexible, Hybrid Work 

30 days’ Annual Leave + Public Holidays 

Life Insurance 

Retirement Planning 

Group Personal Accident Insurance 

Medical Insurance for Employee and Family 

Annual Health Check-up 

26 weeks Maternity Leave 

Paternal Leave 

Adoption Leave 

Near site Childcare Facility 

Employee Assistance Program 

Study Support 

Employee Stock Purchase Plan 

ESG Commitments and Goals 

Business Resource Groups 

Career Development Programs 

Mentoring Programs 

Invesco Cares 

Dress for your Day 

In Invesco, we offer development opportunities that help you thrive as a lifelong learner in a constantly evolving business environment and ensure your constant growth. Our AI enabled learning platform delivers curated content based on your role and interest. We ensure our manager and leaders also have many opportunities to advance their skills and competencies that becomes pivotal in their continuous pursuit of performance excellence. 

To know more about us 

About Invesco:

About our Culture:

About our D&I policy:

About our CR program:

Apply for the role @ Invesco Careers :