Senior Manager - Performance Marketing

About CheQ

Founded by ex -Flipkart leader Aditya Soni and backed by 3one4 Capital, Venture Highway, Ram Shriram, Lloyd Mathias and more, CheQ isn’t just another fintech, it’s a full -stack credit experience.

Here’s what makes us different:

• Credit, simplified → Track, pay, and optimise every credit card, loan, and bill in one smooth dashboard.

• AI that actually helps → Meet Wisor, India’s first AI -powered credit advisor giving real financial intelligence, not just data.

• More than payments → Rewards, instant loans, and an embedded wallet all stitched into one seamless journey.

We’re here to make managing money feel less like a chore and more like a win

What you’ll be doing

We are looking for a Ninja, who can take over our user acquisition strategy and add both efficiency & scale to it. Senior Manager – Performance Marketing will own the "User Acquisition Engine" of the CheQ app. You will manage high -velocity campaigns on Google & Meta, we also want you to  simultaneously playbook for your own ads—ensuring we win not just on cost, but on attention.

• DoD Campaign Management: Execute and optimize campaigns across Google App Campaigns (UAC) and Meta Ads. You will be responsible for Day -over -Day (DoD) monitoring of spend, Acquisition & Activation numbers pacing & ensure it aligns with monthly plans & target. 
  

• Scale with Efficiency: Continually identify opportunities & run experiments to:
  

• Increase Scale on existing channels
  

• Improve CAC without hurting the lower funnel metrics.
  

• Manage a bunch of affiliates & ensure there’s no hangover from scaling up.
  

• Full -Funnel Optimization: Move beyond just "Installs/ users". 
  

• Constantly optimize for down -funnel events like First Bill Payment & Revenue/ Transactor to ensure high LTV (Lifetime Value) users.
  

App Growth & Analytics

• MMP Manager: Own the relationship with Mobile Measurement Partners. Ensure data accuracy in attribution, deep linking, and event post -backs.
  

• Fraud Prevention: Monitor traffic quality daily to detect and block fraudulent installs or bot traffic.
  

 Experimentation & Innovation

• New Channels: While Google/Meta are core, pilot experiments on emerging channels (Apple Search Ads, programmatic, influencer performance) to diversify the acquisition mix.
  

• Landing Page/Store Optimization (ASO): Collaborate with product teams to optimize App Store and Play Store listings for maximum conversion rate (CVR).
  

Run the Creative Strategy

• Act as a Creative Strategist: Serve as the bridge between Data and Design. You will write high -impact creative briefs, conceptualize hooks, and direct the visual narrative of performance ads.
  

• High -Velocity Testing: Build a rigorous A/B testing framework for ad creatives (Static, Video, UGC, Reels). You must identify "Winning Creatives" early and scale them while ruthlessly pausing fatigued assets.
  

• Ad Fatigue Management: Proactively combat ad fatigue by maintaining a fresh pipeline of creative concepts that resonate with financial prudence and lifestyle rewards
  

What you’ll need

• Platform Expertise: Elite -level knowledge of Google Ads (UAC) and Meta Ads Manager. 
  

• Creative Eye: You don't just run ads; you understand why an ad works. You have a sharp sense for copy, visual hooks, and user psychology.
  

• Analytical Rigor: Proficiency in Excel/Sheets (Pivot tables, VLOOKUPs) and analytics tools (Mixpanel/CleverTap). You are comfortable tracking metrics on a DoD/ MOM basis.
  

• Speed & Agility: Experience working in a fast -paced startup environment where campaigns need to be launched or pivoted in hours, not weeks.
  

• Business Acumen: Understanding of FinTech unit economics (CAC, LTV, Payback Period).
  

Key Success Metrics (KPIs)

• CAC (Cost Per Acquisition): Maintaining acquisition cost for Transacting Users under the target threshold.
  

• Scale (Volume): Meeting monthly targets for New User Acquisition (NUA).
  

• Creative Win Rate: % of new creative concepts that outperform the control/benchmark.
  

• ROAS: Return on Ad Spend 30 days post acquisition
  

Why should you join CheQ

Shape your work with freedom, deliver with ownership, backed by trust.

Bold, fast & human
We push boundaries together, and deliver with agility, rigor, and heart. Always looking out for one another.

Growth by osmosis
Learn directly from a stellar leadership team with rich, diverse backgrounds.

What you will not get

• Monotony → Work is dynamic, expect variety every day.
  

• Slow climbs → Growth here is about leaps, not ladders.
  

• Layers of red tape → We believe in speed, not bureaucracy.