Senior Manager Performance Marketing

About Masai School

Masai School is a career-focused learning platform helping learners build industry-relevant skills and transition into high-growth careers. We combine technology, practical learning, and strong industry connections to create accessible career opportunities for aspiring professionals.We’re looking for a Senior Manager – Performance Marketing to own and scale our digital growth engine.

What You’ll Own

• End-to-end performance marketing across Google, Meta, YouTube, Affiliates, and emerging channels


• Budget planning & allocation to maximize ROI on marketing spends


• Full-funnel optimization: Impressions → Leads → Enrollments → Revenue


• Continuous experimentation across creatives, campaign types, audiences, and landing pages


• Creative ideation and collaboration with internal / external stakeholders for creative production.


• Internal cross-functional collaboration with creative, partnerships, product and tech teams to build and scale new products / offerings.


• Identifying and scaling new growth channels

What You’ll Drive

• Maintaining healthy CACs across business verticals and improving LTV:CAC


• Creative communication experiments to improve targeting and engagement


• Scalable and predictable growth systems.


• Timely performance tracking and reporting - scale what works, improve what doesn’t.

What We’re Looking For

• 4-8 years in performance marketing / growth


• Experience managing ₹1Cr+ monthly ad budgets


• Strong hands-on expertise in Google Ads, Meta Ads and marketing analytics tools (GA4, Metabase, Tableau, Firebase, etc)


• Deep understanding of funnel metrics, attribution, and experimentation (AB Testing)


• Prior experience in EdTech / Consumer Internet / Marketplace is a plus

Why Join Masai?

• Build & scale a high-impact growth engine from the front


• Work closely with founders & leadership


• High ownership, fast execution environment


• Mission-driven: directly impact learners’ careers