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Senior Manager - Product(Lupinlife)

Job Description - Senior Manager - Product(Lupinlife)


Job Description

Drive brand matrix: Topline and bottom-line growth, managing GC% and A to S ratio

Strategic initiatives: Building the brand with relevant initiatives to achieve set goals

Media ROI: Manage ATL campaigns , BTL activities effectively and efficiently

Marketing Analysis: Analyzing data points & providing insights for strategic decisions

Innovation and NPDs: Stretegically  create a brand roadmap for product and brand extensions

Digital Marketing: Accelerate the brand growth with relevant digital initiatives

Stakeholder Management: Develop good relationships with internal team members

Agency Management: Manage creative, media, and digital agencies to deliver campaigns

 

Education

Post Graduation

Work Experience

Minimum 7 years in FMCG / OTC

Competencies

Customer Centricity
Strategic Agility
Developing Talent
Collaboration
Result Orientation
Stakeholder Management
Innovation & Creativity
Process Excellence

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