What are the Key Deliverables in this role?

Financial Outcomes

• Develop, lead & roll out the RGM strategy across categories for TCPL India business to improve market share, grow revenue & profitability.


• Strategic Pricing – Analyse & recommend strategic pricing across brands based on Pricing frameworks - brand equity, relative market share, RPI and strategic goals etc.


• Pack Price architecture - recommend ideal PPA to maximise market penetration & share.


• Assortment - Evaluate product mix and SKUs to identify growth opportunities. Develop assortment recommendation principles for GT outlets


• Trade spends Optimization – Analyze trade investments across channels; recommend allocation adjustments, scheme designs to maximize ROI/ meet scheme objectives & minimize inter channel conflict


• Competition benchmark/Industry best practices analysis - Monitor competitive landscape and market trends; provide actionable recommendations to maintain competitiveness.


• Lead/Partner with stakeholders & third party for any market research work being undertaken


• Drive continuous improvements in frameworks, dashboards, reviews & processes

Customer Service

• Utilize advanced analytics to generate actionable RGM insights by leveraging models like - clustering, profiling & predicting 


• Train, mentor & encourage the teams to move to RGM driven decisions

Digital & Innovation

• Design & implement Models and tools to enable day to day RGM


• Partner with Digital team to embed RGM at transaction level - frameworks, guiding principles & strategic goals at transaction level via SFA/ Other tools like trade spends simulator


• Partner with digital to leverage robotics/ BI dashboards to standardize reports across regions and categories

What are the Critical success factors for the Role?

• MBA from premier institute preferred with minimum 6-8 years of experience; 4 years of experience in RGM  preferably in FMCG – F&B/ Consulting Firms


• Strategic thinker with strong business/commercial acumen, analytical & influencing skills


• Strong stakeholder management, excellent communication & presentation skills (incumbent will work directly with ExCom member and his / her direct reports at VP and Director level)


• Agility to steer as per market trends and business prioritization


• Collaborative approach & growth mindset - Demonstrated ability to lead cross functional skills


• Result oriented with proactive approach


• High attention to detail while managing multiple priorities

What are the Desirable success factors for the Role?

• Expertise in data modeling, financial analysis, and RGM  tools.