Senior Manager Sales

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Experience: 5+ yrs

Location: Lucknow, Uttar Pradesh, India

Job Type: Full-time

We are looking for a results-driven Senior Manager – Sales to lead B2C sales operations in the higher education and EdTech sector. The role requires strong expertise in consultative selling, team management, revenue generation, and customer acquisition, with a focus on promoting higher education programmes and professional learning solutions.

The ideal candidate will have a proven track record of achieving sales targets, managing high-performing sales teams, and driving conversions in a competitive, target-oriented environment. This position offers an opportunity to lead sales strategy, strengthen team productivity, and contribute to business growth by helping learners identify suitable educational and career advancement opportunities.

Key Responsibilities

• Lead and manage the B2C sales team responsible for promoting higher education programmes, online courses, and professional learning solutions.
• Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue and enrolment targets.
• Drive the complete sales funnel, including lead allocation, initial outreach, counselling, follow-ups, objection handling, conversion, and enrolment.
• Recruit, onboard, train, and mentor sales executives and counsellors to improve individual performance and team effectiveness.
• Monitor daily sales activities, conversion ratios, pipeline movement, follow-up quality, and revenue performance.
• Establish clear performance metrics and conduct regular reviews to identify gaps and improve sales productivity.
• Implement effective sales scripts, counselling frameworks, objection-handling techniques, and conversion strategies.
• Collaborate with marketing teams to improve lead quality, campaign effectiveness, and lead-to-enrolment conversion.
• Ensure prospective learners receive accurate information about programmes, eligibility, fees, learning formats, and career outcomes.
• Use CRM platforms and sales dashboards to track leads, maintain pipeline visibility, and generate performance reports.
• Identify sales bottlenecks, analyse customer behaviour, and implement corrective actions to improve conversion rates.
• Maintain high standards of customer engagement, ethical selling, and learner satisfaction throughout the sales journey.
• Coordinate with admissions, operations, and academic teams to ensure a smooth transition from sales conversion to learner onboarding.
• Share market feedback, competitor insights, and learner preferences with leadership to support business planning.
• Foster a culture of accountability, collaboration, continuous learning, and consistent target achievement.

What Makes You a Great Fit

• 5+ years of experience in B2C sales, preferably within higher education, EdTech, online learning, or professional education.
• Proven experience managing sales teams and consistently achieving revenue and enrolment targets.
• Strong expertise in consultative selling, lead conversion, pipeline management, and customer relationship management.
• Demonstrated ability to recruit, coach, motivate, and develop high-performing sales teams.
• Strong understanding of the higher education market, learner needs, and education sales cycles.
• Experience working with CRM systems, sales dashboards, and performance reporting tools.
• Excellent communication, negotiation, presentation, and objection-handling skills.
• Strong analytical abilities with a data-driven approach to sales planning and performance improvement.
• Ability to manage multiple priorities in a fast-paced, target-driven environment.
• Strong leadership, problem-solving, and stakeholder-management capabilities.
• A customer-focused mindset with a commitment to ethical sales practices and learner success.
• A bachelor's degree in Business Administration, Marketing, Management, or a related discipline is preferred.