Senior Manager - Sponsorship (Live Events)

The World of BookMyShow

Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt. Ltd. (founded in 1999), is India's leading entertainment destination with global operations and the one-stop shop for every entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers. 
Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more. Some of the key properties that BookMyShow has brought to its markets include U2's The Joshua Tree Tour, NBA's debut games in India, Disney's Aladdin, Cirque du Soleil BAZZAR as well as international artists such as Coldplay, Ed Sheeran, and Justin Bieber. BookMyShow is invested in providing the best user experience, whether on-ground or online. 

The company has developed 'BookMyShow Stream', India's largest home-grown transactional video-on-demand (TVOD) platform.

Your Profile

• Responsible for achieving sponsorship revenue for BMS events from key accounts/brands.


• Work with Business Development (Event) team to understand the IP, events and possible brand integrations and brand fitment.


• Work with respective teams to define possible categories of brands, high level ideas and potential sponsorship revenue.


• Research and understand the marketing/digital spend patterns of key accounts and their objectives. Design solution that can fulfill brands objectives through the portfolio of BMS events. This can involve working with tech/product and marketing teams.


• Develop detailed proposal and pitch to relevant brands and close sponsorship deals.


• After deal closure, ensure right handover to client servicing team for smooth execution of sponsorship deliverables.


• Work on developing annuity sponsorship deals with key brands.


• Develop on going relation with key clients for sponsor retention by connecting with C suite executives.


• Understand potential sponsorship requirements from brands and work on developing the same internally for future brands.

Your Checklist

• 12+ years in event sponsorship sales/digital sales.


• Understanding of the digital ecosystem of marketing- digital platforms, brand’s digital
  ecosystem.


• Outstanding relationship building skills.


• Ability to connect and engage with senior professionals in client org.


• Understanding of the client’s approach towards sponsorship and ROI calculation.


• Excellent communication, negotiation and persuasion skills.


• Self-motivated to exceed targets.