Senior Manager_Marketing Communication_ Bosch Mobility India (M/MBR-IN)

The Bosch Group is a leading global supplier of technology and services, in the areas of automotive technology, industrial technology, consumer goods, energy and building technology. In India, the Group operates through six subsidiaries with a combined associate strength of around 26,000 and a group

turnover of around Rs. 13,200 crores in 2013. In India Bosch Limited is the flagship company of the Bosch Group. Over and above a strong presence in the India Automotive services sector, Bosch in India has a vast service network that spans across 1,000 towns and cities with over 3000 service outlets. As the largest auto component supplier in the country, setting a benchmark in the sectors it operates in, the company has to its credit several laurels. We invite promising and dynamic professionals for a long-term and rewarding career with Bosch.

Job Purpose / Objective                                    

Develop the overall regional communication strategy for Mobility Business in India                                  

Setup and control regional communication plan                                

Conduct regional campaigns and co-marketing activities incl. transformation communications                                      

Ensure compliance of regional marketing activities with Bosch brand positioning requirements and Bosch Mobility  communication strategy                                

Responsible for regional-specific academy for product description and internal trainings           

Communications Strategy

• Define, implement and track overall regional communication strategy in close alignment with all relevant domains and business units for the region
•  Develop and execute a multi-level communication roadmap tailored for executives, managers, and employees across divisions and at enterprise level
• Transfer of Bosch Mobility strategy into regional communication plan in alignment with corporate guidelines  and relevant domain.
• Setup and control regional communication plan
• selection of communication channels relevant for the specifically detailed target group and content production for each channel (incl. regional adaptation of domain content prepared by domain communicators)"                    

Campaigns

• Plan and conduct regional campaigns, transformation communication and co-marketing activities in close alignment with relevant domain communication teams
• Ensure compliance of regional marketing activities with Bosch brand positioning requirements and Bosch Mobility communication strategy
• Lead transformation events – collaborate with business stakeholders and consultants to coordinate workshops, surveys, townhalls, and internal launches.
• Performance analysis for communication activities in the region
• Customer service/request coordination (1st/2ndlevel support) for digital touchpoints in the region

Knowledge Mgmt.           

• Drive regional-specific academy for product description and internal trainings

Resource Management         

• Manage regional communication team (communication team on regional level that implements all communication activities for the regions in close cooperation with relevant GB communicators, e. g. regional campaigns)
• Manage communication budget for the entire region, incl. decision how to allocate communication budgets for business units / focus products in the region

Cross Channel Marketing Management 

• Develop and implement a cross-channel marketing strategy (for all sales channels from key account sales, partner-led sales to online sales and platform sales) along the entire customer journey from awareness, interest, consideration & evaluation, purchase, retention and advocacy
• Plan and execute cross channel marketing campaigns

Education:      

• Bachelors Degree (Any stream) - Mandatory                          
• Masters Degree (MBA/MS/PGDM - Marketing, Communications, Digital comm., Advertising & Brand mgmt. etc) - Mandatory                       

Experience:   

• Min. 8 years experience preferred                  

Mandatory experience in the area of communications     

Group 3 with TP1 membership.