Senior Marketing Manager

Job DescriptionABOUT THE COMPANY

It is a dynamic and innovative company operating in the commodities industry. Our team is comprised of industry experts and forward-thinkers who are dedicated to pushing boundaries and driving growth in the market.

JOB OVERVIEWAs a Senior Marketing Manager, you will play a pivotal role in shaping our brand image, expanding our market reach, and driving revenue growth. You will be responsible for developing and executing strategic marketing initiatives that align with our business objectives and resonate with our target audience. This role requires a creative and data-driven approach, as well as strong leadership skills to guide the marketing team towards success.

KEY RESPONSIBILTIESDevelop and execute comprehensive marketing plans to drive brand awareness, customer acquisition, and revenue growth.

Lead cross-functional teams to develop and implement integrated marketing campaigns across various channels, including digital, social media, email, events, and partnerships.

Conduct market research and analysis to identify trends, opportunities, and competitive threats. Utilize insights to inform marketing strategies and product positioning.

Manage the creation of marketing collateral, including website content, sales materials, presentations, and advertising campaigns.

Build and maintain strong relationships with key stakeholders, including clients, partners, vendors, and internal teams, to ensure alignment and collaboration.

Monitor and analyze marketing performance metrics, including ROI, customer engagement, and conversion rates. Use data-driven insights to optimize campaigns and maximize results.

Stay updated on industry trends, best practices, and emerging technologies to improve marketing effectiveness continuously and innovation.

Requirements

Bachelor's degree in Marketing, Business Administration, or related field. Master's degree is a plus.

At least 5 years of experience in marketing roles, with a proven track record of success in developing and executing integrated marketing campaigns.

Experience in the commodities industry or related field is preferred.

Strong leadership skills with the ability to inspire and motivate cross-functional teams.

Excellent communication skills, both written and verbal, with the ability to articulate complex ideas clearly and persuasively.

Strategic thinker with a creative mindset and the ability to generate innovative ideas.

Proficiency in marketing analytics and tools for tracking and measuring campaign performance.

Demonstrated ability to thrive in a fast-paced, dynamic startup environment with a high degree of ambiguity and change.

Strong organizational and project management skills, with the ability to prioritize tasks and meet deadlines effectively.

Benefits

RequirementsBachelor's degree in Marketing, Business Administration, or related field. Master's degree is a plus. At least 5 years of experience in marketing roles, with a proven track record of success in developing and executing integrated marketing campaigns.