Senior Marketing Specialist

Designing, developing and executing marketing programs for various print books and e-solutions in alignment with business objectives ensuring quality delivery

Working with sales, demand generation and customer engagement teams to execute marketing plans focused on product promotion, channel and end-user engagement in medical education markets

Manage end-to-end campaign execution, including planning, budgeting, creative development, implementation, and analysis. Involves developing marketing collateral, such as brochures, presentations, and sales materials.

Developing innovative marketing tactics to build preference for education books
and e-solutions amongst academic institutes, students and faculty members

Creating successful and result oriented customer engagement journey for e-education
solutions to enable demand, usage and product value proposition

Conduct and participate in various events, conferences and meetings to drive adoptions of our products, generate leads and push stock liquidation

Drive trade relationships, and engagement through strategic partnerships and effective marketing tactics.

Building personas and collaborating with cross-functional teams to create compelling marketing campaigns that resonate with target audiences.

Utilize market research and customer insights to identify opportunities and optimize marketing efforts.

Gather voice of customers, create value stories and building product advocacy

Strategizing digital marketing efforts to align with set objectives and goals 

Tracking the progress of the activity calendar, measure the effectiveness of every activity and reporting to different stakeholders.

Have hands-on experience in managing high impact marketing campaigns and driving results in collaboration with sales and product teams

Be familiar of higher education ecosystem with 8-10 years of marketing experience, preferably in medical technology, healthcare, education or publishing industry.

Be a great problem solver, resolving problems using existing solutions with data
driven and insightful point of view

Have experience in developing and delivering value-based marketing programs on product, customer, channel, brand, competition tracking, on ground activation initiatives

Excellent communication skills and creative thinking with a strategic mindset

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Comprehensive Health Insurance: Covers you, your immediate family, and parents.

Enhanced Health Insurance Options: Competitive rates negotiated by the company.

Group Life Insurance: Ensuring financial security for your loved ones.

Group Accident Insurance: Extra protection for accidental death and permanent disablement.

Flexible Working Arrangement: Achieve a harmonious work-life balance.

Employee Assistance Program: Access support for personal and work-related challenges.

Medical Screening: Your well-being is a top priority.

Modern Family Benefits: Maternity, paternity, and adoption support.

Long-Service Awards: Recognizing dedication and commitment.

New Baby Gift: Celebrating the joy of parenthood.

Subsidized Meals in Chennai: Enjoy delicious meals at discounted rates.

Various Paid Time Off: Take time off with Casual Leave, Sick Leave, Privilege Leave, Compassionate Leave, Special Sick Leave, and Gazetted Public Holidays.

Free Transport pick up and drop from the home -office - home (applies in Chennai)