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This is not a reporting seat or an execution-only role. You will own the advertising performance of your accounts end-to-end — strategy, targets, partner relationship, and outcomes — and act as the eyes and ears of the ads function on the ground. That means proactively surfacing risks, opportunities, and optimisation calls before partners or leadership have to ask, and translating what the data is telling us into decisions and action.
You will work side-by-side with the Marketplaces Advertising Lead, supporting them to deliver against team-level commercial targets while running your own book of accounts with autonomy. You will be hands-on across Amazon Ads, Amazon DSP, and Amazon Marketing Cloud (AMC), and equally comfortable leading a partner conversation about commercial strategy as you are inside a bid management interface.
Account Ownership & Strategy Leadership
Own a portfolio of strategic brand accounts end-to-end — you are the senior strategist accountable for advertising performance against agreed commercial targets (revenue, ROAS, TACoS, new-to-brand, share of voice)
Define quarterly and monthly advertising strategies for each account, aligned to partner commercial goals — growth, profitability, launches, defence, and category share
Lead the advertising conversation in partner meetings, monthly performance reviews, and quarterly business reviews — own the narrative on what happened, why, what we are doing next, and what to expect
Be the eyes and ears of the ads function — proactively flag what is working, what is at risk, and what to do about it, ahead of partners or leadership asking
Partner with the Marketplaces Advertising Lead to hit portfolio-level targets; raise pacing, performance, and budget risks early and bring the recommended call, not just the problem
Campaign Strategy & Optimisation
Plan, execute, and monitor paid advertising campaigns on Amazon (Sponsored Products, Sponsored Brands, Sponsored Display) and Amazon DSP for your strategic accounts
Lead optimisation across the portfolio — campaign structure, keyword strategy, negatives, bid strategy, audience targeting, creative direction, and budget pacing
Test, scale, and retire — design structured tests (bid, placement, creative, audience), interpret results with rigour, and roll winners into the playbook
Plan and manage weekly and monthly advertising budgets across your accounts; keep spend on pace and on strategy
Continuously improve the tracking of brand-level ad spend and return on ad spend, and the way we report performance to partners
Amazon Marketing Cloud, DSP & Advanced Advertising
Use Amazon Marketing Cloud (AMC) as a core part of how you build strategy — path-to-conversion, audience overlap, incrementality, new-to-brand analysis
Run and interpret Amazon DSP campaigns and analytics — quantify how upper-funnel activity contributes to lower-funnel conversions and feed that back into the plan
Stay ahead of the Amazon advertising roadmap — beta features, new ad types, AMC releases — and bring the relevant ones into how we operate
Partner & Cross-Functional Leadership
Communicate with partners via email, calls, and face-to-face meetings — bring insight, not just updates
Define compelling advertising strategies that meet partner commercial goals and articulate them clearly to non-specialist audiences
Work closely with Brand Management, Merchandising, and SEO/Content to drive an aligned commercial agenda for your accounts — advertising is one lever, not the whole story
Team & Function
Train, develop, and coach more junior strategists and the offshore execution team — quality-check work, raise the bar on standards, and build playbooks others can reuse
Support the Lead on partner escalations, portfolio reviews, and strategic initiatives across the team
Adopt internal tools and feed requirements back to the tech team to make the team faster and sharper
Must-Have
5+ years of total experience, with 3+ years in a hands-on digital advertising role on Amazon — agency, accelerator, or in-house at a meaningful scale
Demonstrable track record of owning accounts and carrying performance targets — you have held a number and hit it, not just reported on one
Deep working knowledge of the Amazon advertising ecosystem — Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
Hands-on experience with Amazon Marketing Cloud (AMC) — or strong fluency in clean-room / advanced advertising analytics and willingness to certify within the first 90 days
Line management or senior mentoring experience — you have raised the performance of people around you
Strategic thinker with a strong commercial bias — you can connect a bid adjustment to a P&L outcome and explain it to a non-specialist
Excellent verbal and written communication — you can lead a partner conversation and write a sharp performance narrative
Excellent analytical skills, including budget management and attention to detail
Proactive and self-directed — comfortable operating with autonomy across a portfolio and raising your hand before being asked
Nice to Have
Experience working with retail / ecommerce brands across multiple categories
Amazon Marketing Cloud (AMC) certification
Working knowledge of SQL for advertising data analysis
Experience with BI tools (Looker, Tableau, Power BI, Quicksight)
Experience working with offshore execution teams or across geographies
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