Senior Performance Executive- Growider media LLP

Summary

Responsibilities

• Campaign Architecture and Growth: Design, launch, and scale comprehensive paid media strategies spanning search, social, and display channels, including Google Search, Shopping, Performance Max, Meta, LinkedIn, and TikTok.
  
• Continuous Optimization: Execute systematic A/B testing on audience segments, bidding algorithms, landing page experiences, and creative elements to enhance click-through rates, conversion efficiency, and overall return on investment.
  
• Financial Stewardship: Oversee advertising budgets with precision, ensuring resource allocation is dynamically adjusted to meet specific performance benchmarks and client objectives.
  
• Data Integrity and Tracking: Maintain rigorous standards for conversion tracking implementation, including Facebook Pixel/CAPI, UTM parameter configuration, and Google Analytics 4 (GA4) integration.
  
• Strategic Reporting: Deliver comprehensive weekly and monthly performance analyses that transform complex data sets into clear, actionable strategic recommendations for internal stakeholders and external clients.
  
• Creative Collaboration: Partner with copywriting and design specialists to develop high-impact ad formats and messaging angles that resonate with target audiences and drive conversions.