Senior Performance Marketer

About Us 

At Karbon, we’re building the future of fintech with our flagship product, AI Accountant. By blending deep financial expertise with cutting-edge automation, we simplify bookkeeping, compliance, and financial operations for India’s fastest-growing businesses. Backed by Y Combinator and leading global investors, Karbon powers 3000+ startups, unicorns, and enterprises nationwide. 

JOB SUMMARY:

We are looking for a Senior Performance Marketer to join our AIA Growth Team, focused on driving high-impact, data-driven growth through paid channels. This role requires strong hands-on experience with Google Ads, automation, and B2B marketing, along with a mindset to experiment, optimize, and scale campaigns efficiently. 

• 3–5 years of hands-on experience in performance marketing for B2B SaaS or tech 

• Deep understanding of Google Ads, and analytics tools  

• A growth mindset — love running experiments, reading numbers, and figuring out what works. 

• Ownership attitude — you think like a business builder, not just a campaign executor. 

What You’ll Do:

• Run and optimize paid campaigns across Meta, Google, and other digital platforms to drive conversions and subscriptions. 

• Track and analyze funnel performance and build data-backed growth hypotheses. 

• Collaborate with the creative and brand teams to test and iterate ad creatives, landing pages, and messaging. 

• Set up, monitor, and report KPIs like ROAS, CAC, LTV, CTR, and conversion rates. 

• Build and manage remarketing campaigns to increase customer retention and reduce churn. 

• Run A/B experiments to improve acquisition efficiency and discover scalable growth loops. 

• Coordinate with marketplaces and affiliates for growth opportunities. 

Our Way of Life — The Karbon Values 

C – Collaborate to Win 
We win together, not alone. We listen, challenge with care, and move as one team. 

E – Excel Relentlessly 
"Good enough" isn’t good enough. We push for world-class in everything we do. 

O – Own It End-to-End 
We think like founders. We take full responsibility for outcomes—not just tasks. 

Perks & Benefits 

• Upskilling Policy: Access to courses, tools, and resources to keep learning and growing. 

• Team Outings: Offsites and outings to celebrate milestones and build deeper bonds. 

• Engagement Initiatives: Hackathons, open demos, and game nights—designed to spark creativity and fun. 

• Flexible Work-from-Home: Up to 12 WFH days every 6 months. 

• Menstrual WFH: Women employees can avail up to 3 WFH days per month. 

• Mobility Benefits: Relocation support and travel allowance. 

• Parental Support: Maternity, paternity, and adoption leave. 

 If you’re passionate about building world-class fintech products, love solving challenging engineering problems, and thrive in fast-moving environments — join us at Karbon.