Senior Producer Content & Creative Content - Fiction, Colors

Job Summary:

This role responsible for end-to-end creative supervision of assigned shows, ensuring strong storytelling, visual appeal, audience retention, and seamless coordination across production, marketing, PR, digital, and internal teams. The role focuses on delivering on-air content, effective promotional assets, and smooth execution within tight timelines while maintaining the channel’s creative and brand standards.

Key Responsibilities:
1. Content Development & Creative Supervision-

• Oversee creative execution of assigned fiction shows from development to telecast.
• Conduct detailed, minute-by-minute episode analysis post-launch to assess pacing, storytelling, and audience engagement.
• Provide clear, actionable feedback to Production Houses (PHs) to strengthen narrative flow, content quality, and viewer retention.
• Ensure strong segments, precaps, and upcoming content to maintain appointment viewing.
• Regularly contribute production-friendly script, edit, and storytelling ideas across shows.
• Review original versions of acquired shows and manage episode acquisition and creative adaptation.
• Oversee dubbing, editing, and packaging of regional content for Hindi markets, ensuring quality and consistency.

2. Stakeholder Collaboration (OAP, PR & Marketing)-

• Generate creative ideas for promos, PR initiatives, digital promotions, break bumpers, and on-air packaging.
• Actively contribute to promo execution, including inputs on styling, costumes, visuals, and overall presentation.
• Ensure timely delivery of promos through effective coordination with marketing, on-air promotions, digital, and external vendors.
• Play a key role in launch planning and execution and maintain constant communication with internal teams during launch phases to ensure alignment and timely execution.
• Support sustained promotional momentum through continuous content updates and creative briefings.

3. Production House & Set Coordination

• Maintain strong working relationships with Production Houses to ensure adherence to timelines and creative expectations.
• Conduct regular visits to sets and edit rooms to monitor progress and resolve issues proactively.
• Organize story and screenplay meetings with PHs to align creative vision.
• Manage artist coordination professionally to avoid delays in shoots and promotional activities.
• Be present on set for key shoots and promos to ensure quality and smooth execution.

4. Competitive Tracking & Performance Focus

• Track ongoing competition and internal shows to identify content strengths, weaknesses, and opportunities.
• Edit and package promos highlighting key narrative moments to drive tune-in and improve GRPs, particularly in non-prime slots.
• Contribute creatively to improving performance and viewership across assigned time bands.

Skills & Competencies:

• Strong creative judgment and storytelling ability
• Excellent coordination and communication skills
• Ability to work under intense deadlines and high-pressure environments
• Deep understanding of promo creation, content packaging, and audience retention
• Strong stakeholder management with PHs, artists, vendors, and internal teams

Experience & Qualification:

• Comes with 5-8 years of experience and should have worked for Television.
• Proven track record of managing show launches, ongoing fiction properties, and promotional campaigns
• Bachelor’s/Master’s degree in Mass Communication, Media Studies, Film & Television Production, Journalism, Advertising, or a related field