Senior Producer - Creative Communication (OAP), Kids & Infotainment

Job Summary:

We’re looking for a young, dynamic, and highly creative Producer to join our Children & Family cluster (specifically brand Sonic) and help bring entertaining, and unforgettable stories to life. If your brain is bursting with quirky ideas, imaginative worlds, fun characters, and out-of-the-box thinking — this could be the perfect role for you.

We want someone who lives and breathes animation content, understands what makes kids and families laugh, connect, and stay hooked, and is always tuned into the latest trends in storytelling, internet culture, and visual entertainment. From developing fresh ideas, to writing short scripts and producing and executing a  promo  to market an animated show  you’ll play a key role in building characters and content  that resonate with children and families across India.

If you’re energetic, curious, full of ideas, obsessed with animated storytelling, and excited by the thought of making creatives/ promos that millions of young audiences would love.

Key Responsibilities:
Conceptualize and create high-impact on-air promos, campaigns, and brand communication for kids’ entertainment channels.
Brainstorm and develop innovative promo concepts, show stacks, campaign ideas, scripts, and storytelling formats aligned with the creative brief and channel tonality.
Collaborate closely with Graphic Designers, Editors, and Audio Engineers to deliver compelling promos that are visually engaging and brand-consistent.
Oversee the creative execution of promo packaging elements including logos, supers, graphic treatments, and digital/on-air assets.
Translate marketing and programming briefs into creative solutions that resonate with the target audience while maintaining brand identity.
Independently manage projects end-to-end, coordinating with internal stakeholders and departments to ensure timely delivery across multiple campaigns.
Maintain a strong understanding of kids’ entertainment trends, pop culture, storytelling formats, and evolving viewer preferences.
 
Skills & Attributes for success:
Strong experience in writing scripts for on-air promotions, branded content, AVs, short-format content, and channel campaigns.
Ability to convert ideas and briefs into engaging creative concepts.
Strong direction sensibilities with hands-on understanding of editing, pacing, music, and storytelling.
Excellent communication and collaboration skills with the ability to work across teams independently.
Proficiency in Hindi and English (written and spoken) is essential.
Strong understanding of kids’ content, animation, and broadcast branding is an added advantage.

Preferred Education & Experience:
5–10 years of experience in a leading TV Network, OTT platform, digital media company, or creative agency.
Graduate/Postgraduate degree in Mass Communication, Media, Advertising, or related fields preferred.