Senior Producer - Programming (Non-Fiction), Sony AATH

                                              Senior Producer - Programming (Non-Fiction), Sony AATH

Location: Kolkata| Function: Programming | Reports to: Head – Programming –Non -Fiction, Sony AATH

Purpose

The purpose of this role is to drive the creative strategy, content innovation, and programming excellence for the channel’s Non-Fiction portfolio. The incumbent will lead all non-fiction creative programming initiatives with end-to-end accountability for conceptualising, launching, and sustaining high-impact unscripted content. By collaborating closely with cross-functional teams, including Programming, OAP, Marketing, and Production, this position ensures the delivery of high-quality, audience-centric non-fiction content that drives viewer engagement and aligns with business objectives to hit ratings, reach, and revenue targets. Additionally, the role is responsible for driving operational efficiency in fast-paced unscripted production cycles, leveraging strong celebrity and talent partnerships, and mentoring team members to build a high-performing creative engine.

Education: Graduate / Post-Graduate in Media, Mass Communication, Film, or related field.

Experience: 10+ years in programming, content creation, or broadcast media, including experience in leading creative teams and delivering high-performing programming content.

Key Responsibilities

1. Operational Excellence

• Ensure all masters are prepared and submitted at least 24 hours before the telecast.


• Monitor production timelines and resolve any bottlenecks proactively.


• Maintain smooth programming operations by coordinating across production, content, and technical teams.


• Track operational metrics to ensure consistency and timely delivery across all programming.

2. Creative Launch & Sustenance

• Develop innovative content ideas for new show launches and ongoing programming.


• Collaborate with creative and production teams to ensure high-quality execution.


• Monitor audience engagement and feedback to refine and enhance content.


• Maintain distinctiveness and competitive appeal in all programming initiatives.

3. Partnerships & Talent Collaboration

• Identify and engage top industry talent to enhance show quality and appeal.


• Work closely with production teams and partners to improve the performance of existing shows.


• Coordinate collaborations to ensure creative alignment and timely delivery.


• Track GRP, reach, and share improvements resulting from talent and partnership initiatives.

4. Financial & Performance Outcomes

• Support network/cluster OI, ad revenue, and ratings targets through programming and content strategies.


• Collaborate with cross-functional teams to optimise monetisation opportunities.


• Monitor quarterly GRP/share and revenue performance, implementing corrective actions when needed.


• Provide insights and reports to management on performance against business targets.

Key Metrics

1. Masters submitted ≥24 hours before telecast; operational timelines met consistently.


2. Enhanced audience engagement; quality and distinctiveness of programming.


3. Show GRP/reach/share improvements; successful collaborations with best talent.


4. Achievement of quarterly GRP/share and ad revenue targets


5. Team growth metrics; voluntary attrition <15%; at least one direct report developed to higher functional/strategic capability; participation in BARC learning initiatives.

Behavioural Competencies

1. Creativity and innovation with impactful communication


2. Strategic thinking & business acumen


3. Leadership and team development


4. Collaboration and stakeholder management


5. Project management and execution excellence

Technical Competencies

1. Content strategy & creative storytelling


2. Programming & operational workflow management


3. Ratings and audience analysis


4. Talent and production collaboration


5. Media and broadcast ecosystem knowledge


6. Budget and resource management

Why join us?

Sony Pictures Networks India Private Limited (SPNI) (formerly known as Culver Max Entertainment Private Limited) is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. A leading media and entertainment conglomerate, SPNI comprises 29 Premium Channels in both SD and HD formats, including leading Hindi General Entertainment Television Channels - Sony Entertainment Television; Sony SAB and Sony PAL; Marathi General Entertainment Channel - Sony Marathi; Bangla General Entertainment Channel - Sony AATH; Hindi Movie Channels - Sony MAX, Sony MAX 1, Sony MAX 2 and Sony WAH; renowned destination for sports fans - Sony Sports Network comprising Sony Sports Ten 1, Sony Sports Ten 2, Sony Sports Ten 3, Sony Sports Ten 4, Sony Sports Ten 5; Kids Entertainment Channel - Sony YAY!; English Movie Channel - Sony PIX; Factual Entertainment Channel - Sony BBC Earth; Free Ad-Supported Streaming Television (FAST) channel in the US and Canada – Sony KAL; Digital entertainment OTT platform - Sony LIV and the independent production venture for original content and IPs for TV and digital media - Studio NEXT. This Network reaches out to over 700 million viewers in India and is available in over 150 countries.

Recognized as an employer of choice within and outside the media industry, SPNI is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, Exemplars of Inclusion in AVTAR & Seramount’s Most Inclusive Companies Index 2024 and listed as one of the 100 Best Companies for Women in India for eight consecutive years by AVTAR & Seramount. In recognition of the company’s unique workplace culture and exceptional people practices SPNI won the ET Future Skills 2024 for Best Learning Program Supporting Change Transformation Business Strategy, and the TISS LeapVault CLO Awards 2024 for Best Employee Engagement Program and Best Games Based Learning Program.

SPNI is in its 31st year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide Factual Media Private Limited, and an affiliate, Bangla Entertainment Private Limited in India.

For more information, log onto www.sonypicturesnetworks.com