Senior Research Analyst - LPO

Description – APMEA Line & Price Practice

Our objective at BASES, a service of NielsenIQ, is simple… to help our clients grow through successful innovation on their brands. Our people bring this objective to life via impactful consulting that capitalizes on BASES industry-standard pricing & forecasting models, our rich databases, and our proprietary analytical techniques.  The world’s premier consumer marketers look to BASES to help them achieve better results from their innovation programs. 

The APMEA Line & Price Practice is uniquely qualified to serve as our clients’ pricing research partner. We have different solutions (Line & Price Optimizer, Conjoint/FPO, Variety Rank & Sort, PSM, Turf and many more) that address different pricing needs, backed up by significant price consulting experience--with both global reach and local presence. We provide robust business forecasts and actionable consulting by aligning our models to actual in-market data. Internally, we would be the ‘Centre of Excellence’ for any pricing study and ‘Go to team’ for all methodology and executional challenges.

APMEA Line & Price Practice would provide a platform to interact with the CxOs, Marketing and Revenue Management teams. There would be ample opportunities to work on high visibility, big ticket projects, thereby gaining recognition from the wider BASES community. Also, there would be diverse opportunities to work on various products/solutions across many categories and regions, leading to a sharper learning curve for associates.

Accountabilities

• Subject matter expert for pricing techniques, including our flagship product LPO
• Participates in research proposal and design. Writes proposal with supervision.
• Reviews data for errors and inconsistencies
• Prepares inputs and collaborates with modelling team
• Analyzes in-market data
• Analyzes study results to draft reports and presentations
• Prepares initial client correspondence
• Interacts with client staff on routine issues
• Attends client meetings and presentations

Education and Experience

Master's degree

1 ½ + years of MR experience

Skills

Analytical skills

Organizational skills

Oral and written communication skills

Customer service skills

Multi-tasking skills

Project management skills

Knowledge

Knowledge of Microsoft Word, Excel, and PowerPoint

Excellent command of oral and written English

Knowledge of statistics and research techniques

Knowledge of marketing research

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion