Senior Sales and Marketing Specialist

Job DescriptionKey task and responsibilities:○    Managing all brand communications through online and offline channels, delivering stand-alone projects and integrated campaigns, tracking online and offline activities and delivering direct marketing through email and direct marketing○    Strategic planning and delivery of all marketing activities in collaboration with the ESG Rec team members○    Working with the leadership team to set and manage timely achievement of specific and tangible marketing targets to achieve business aims○    Ensuring all marketing material has been proof-read to a high standard prior to going live or to print●         Website○       Support continuous development, execution and delivery of company’s digital/online marketing strategy through company website○       Input into planning and budgets○       Track own website and other digital platform performance and Return on Investment○       Proactive activity to deliver Search Engine optimisation○       On-going improvement of website design, usability, content and conversion points○       To identify new technologies and explore new developments in the digital landscape in order to deliver communication and business objectives in most effective manner●       Direct Marketing and Digital media○       To regularly post digital media on appropriate platforms including LinkedIn to raise brand awareness and support customer and candidate acquisition○       Editing and production of media and copy to establish ESG Rec and a Key Opinion Leader in the ESG Recruitment sector○       To manage effective targeted direct mail and email campaigns through scheduling, optimum segmentation and tracking○       To provide real-time leads to consultants through email, video, social media and other platforms○       To build the online community through identified social media channels, ensuring a consistent message to external parties and driving applications and business to ESG Rec○       To ensure engagement of internal staff to provide a consistent message and communication with the online community○       To deliver state of the art, novel and innovative social media initiatives to drive applications and engagement from the online community Budgets and monitoring●       Tracking and strategic input○    To collate, manage and review ROI of all marketing activities and associated budgets on an on-going basis, reporting to the leadership team monthly on marketing performance.  Leading to the suggestion of future plans○    To review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI●         Other○    Organisation, management, promotion and co-ordination of industry-specific events and conferences○    Develop and maintain a system for monitoring competitor activity and product offerings to feed back to the Leadership team○    Copy writing of marketing material to high standard of English usage and using appropriate journalistic style○    To conduct regular, relevant surveys with clients and candidates●         Sales / Lead generation○    Identification of qualified leads to support an efficient sales funnel○    Inputting qualified prospect data into Recruitment CRM○    Daily lead summary for Sales function to act upon○    Direct client contact by phone, email and or direct messaging to facilitate the introduction of the sales and delivery function●         Relationship with others○         Regular presentation of marketing initiatives to the leadership team in order to agree actions, present progress, options and provide updates on projects.○         Participation in weekly teleconference○         To maintain highly visible role with all internal stakeholders in order to ensure their engagement and buy-in to marketing activities○         Working in close collaboration with staff members to support marketing activities including but not limited to email campaigns, job optimisation and video editing.Requirements Qualification or previous experience in Digital Marketing3-6 years experienceSolid understanding of online and offline marketing strategies and techniquesComputer literateOutstanding written communication skills including professional level proof-readingExcellent communication skills including ability to modify communication style to suit situationsAble to listen actively, ask questions, clarify points to check understandingPrioritises objectives to make best use of time and resourcesTakes personal responsibility for completion of tasks/projects within set timeframesDetail conscious and a strong completer/finisherComputer literate in Word, Excel and other platforms as requiredProactive in approach and achievement orientatedAble to work on own initiative with limited supervisionRequirements3-6 years experience Solid understanding of online and offline marketing strategies and techniques