Senior Sales Associate ( Event Tech ) | ( Project Sales )

Key Responsibilities

• Drive new business growth by identifying, prospecting, and acquiring corporate, enterprise, and government clients.


• Execute outbound sales strategies including cold calling, email outreach, LinkedIn networking, referrals, and strategic prospecting.


• Own the complete sales cycle from lead generation and qualification to proposal creation, negotiation, and deal closure.


• Understand client requirements and recommend tailored Event Technology, SaaS, and PaaS solutions, including virtual/hybrid event platforms, registration systems, attendee engagement tools, networking solutions, and analytics dashboards.


• Conduct product demonstrations, client presentations, and solution workshops to effectively showcase platform capabilities and business value.


• Develop and maintain strong relationships with key decision-makers, stakeholders, and procurement teams to drive long-term business opportunities.


• Generate new opportunities from existing accounts and revive dormant leads to maximize revenue potential.


• Work closely with Marketing, Product, and Customer Success teams to ensure seamless customer acquisition, onboarding, and retention.


• Maintain accurate CRM records, sales forecasts, pipeline reports, and account activity updates.


• Monitor industry trends, competitor activities, government tenders, and market developments to identify new business opportunities.


• Participate in industry events, exhibitions, conferences, and networking forums to build brand visibility and generate leads.

Desired Candidate Profile

• 5–8 years of experience in B2B sales, with at least 3–4 years in Event Technology, SaaS, PaaS, Media Sales, Digital Agency Sales, Network Sales, Virtual Events, or Enterprise Solutions Sales.


• Proven track record as an Individual Contributor (IC) with consistent achievement of sales and revenue targets.


• Strong experience in outbound sales, lead generation, business development, and new client acquisition.


• Experience managing complex sales cycles involving multiple stakeholders and decision-makers.


• Excellent communication, presentation, negotiation, and relationship-building skills.


• Strong written and verbal English communication skills.


• Ability to independently manage a healthy sales pipeline and multiple opportunities simultaneously.


• Experience working with corporate, enterprise, government, PSU, or public-sector clients will be a strong advantage.


• Self-motivated, proactive, target-driven, and passionate about technology-led business solutions.


• Comfortable with frequent client interactions, presentations, and business travel when required.