Location: West Bengal (Mathurapur, Lakhikantapur, Raidighi)
Job Type: Full -Time | Field Sales
Industry: FMCG / General Trade / Field Sales
Summary:
We are seeking a driven and results -oriented Senior Sales Executive to lead FMCG / General Trade sales operations across multiple cities in West Bengal. This role is critical to driving revenue growth, expanding market presence, and ensuring strong on -ground execution. The ideal candidate will be responsible for achieving aggressive sales targets, managing a team of Market Growth Representatives (MGRs), and maintaining robust relationships with retailers and distributors. With a focus on primary and secondary sales, outlet expansion, and effective merchandising, this position plays a key role in strengthening our brand presence and market share in a competitive landscape.
Responsibilities:
Achieve daily and weekly Primary & Secondary sales targets consistently
Lead, mentor, and manage a team of Market Growth Representatives (MGRs) to ensure performance and accountability
Identify and open new retail outlets to expand distribution network
Maintain strong, long -term relationships with key retailers and distributors
Ensure optimal in -store visibility and execution of merchandising plans
Track, manage, and maintain company assets including coolers, POS materials, and promotional displays
Minimum 2 years of proven experience in FMCG / General Trade sales
Prior experience managing a team of 5 or more field representatives
Graduate or MBA in any discipline
Strong sales execution, negotiation, and people leadership skills
Willingness to travel extensively (approximately 90% of the month) across assigned territories
Proficient in field reporting, sales tracking, and CRM tools
Work Schedule:Day shift, Fully field -based with continuous travel and on -ground responsibilities
Gender: Male candidates preferred
Age Criteria: 42 years or below
Benefits
Salary: Up to ₹4.2 LPA (based on experience & interview performance)
Other Job Pointers / Additional Details: ·Location: West Bengal (Mathurapur, Lakhikantapur, Raidighi) ·Age: ⤠42 years ·Gender: Male preferred ·Eligibility: 2+ yrs FMCG / General Trade sales exp | Team handling (5+ members) | Extensive field travel required ·Qualification: Graduate / MBA ·Pass -out Year: Any ·Shift: Day shift | Field role | ~90% travel ·Payroll: Direct company payroll ·Communication: Good communication & leadership skills | Retailer handling ·Salary: Up to ₹4.2 LPA ·Relocation: Not specified (local travel within WB)
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