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| ü Acquire new customer for liability accounts and third party products by effectively managing the sales unit |
| ü Manage and motivate the sales team |
| ü Strategize on prospecting and efficient & effective approach to these client segments |
| ü Cross sell all products alongside the core product |
| ü Provide regular training on products and selling skills to the sales unit |
| ü Recruit staff for sales unit as and when required |
| ü Develop and continuously upgrade new innovative sales channels & techniques to maximize productivity |
| ü Implement the sales monitoring mechanism to measure the productivity of the team |
| ü Monitor the quality of sourcing of products to evaluate developmental needs of the sales team |
| ü Drive the sales system towards quality standards where risks are well controlled |
| ü Derive insights to competitor sales activities and effectively counter the efforts |
| ü Set business standards for acquisition and cross sell |
| ü Evaluate training programs available and recommend the appropriate programs for differential training needs |
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