Senior SEO Associate

Description

Role Summary:

We are looking for a technically strong Senior SEO Associate to own organic and AI search visibility for Rolling Arrays. You will treat the website as a system. This is a hands-on, technically demanding role for someone who has run real site migrations, recovered rankings, and treats structured data, Core Web Vitals, and information architecture as things they personally fix, not just flag.

Key Responsibilities

• AI-Aware Content Strategy: Develop and implement content strategies that ensure our digital assets are easily discoverable and accurately interpreted by AI assistants and search engines.

• Bridge SEO & AI Indexing: Translate traditional SEO best practices into approaches that align with how large language models (LLMs) index and surface content

• Content Structuring: Design and structure content to be AI-friendly conversational, answer-focused, and semantically rich to improve visibility and relevance in AI-generated responses

• LLM Optimization: Stay current with how AI models retrieve and prioritize web content, and apply this knowledge to optimize our content for maximum reach and impact

What you will own

Technical SEO

• Own technical SEO health across Rolling Arrays 
• Implement and validate structured data in Schema 
• Manage XML sitemaps, robots.txt, hreflang where relevant, and indexing controls.

Answer Engine Optimization (AEO)

• Be a guardian for content quality and AEO best practices, continually raising the bar for machine-readable, citation-worthy content and AI answer engine discoverability.
• Performing prompt-based research and data analysis (e.g., benchmark testing across AI models) to make the case for projects and their prioritization.
• Collaborate with content team to maintain AEO best practices including structured data, schema markup, and content formatting that optimizes for AI retrieval.

Generative Engine Optimization (GEO)

• Make Rolling Arrays a source that large language models cite. Optimize for Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini.
• Implement and maintain GEO fundamentals
• Track brand mentions and citations in AI answers, then close the gaps.

On-page and content partnership

• Conduct keyword research, identifying content gaps and optimizations
• Turn keyword and intent research into briefs that writers and designers can execute.
• Optimize titles, metadata, headings, and internal links across both sites.
• Map topic clusters and hub-and-spoke architecture for consulting and product content.

Measurement

• Own SEO, AEO, and GEO reporting: rankings, organic traffic, indexation, share of AI citations, and contribution to pipeline.
• Baseline and report on what was protected and what grew.

What you bring (must-have)

• 4 or more years in SEO with clear evidence of hands-on technical work, not only strategy or reporting.
• At least one real site migration you can walk through end to end, including how you protected rankings.
• Strong command of technical SEO: crawl budget, indexation, structured data, Core Web Vitals, JavaScript rendering, internal linking, and information architecture.
• Hands-on with the core toolset: Google Search Console, GA4, and at least one of Semrush or Ahrefs, plus Screaming Frog.
• Working knowledge of HTML, JSON-LD schema, and how a modern CMS (Webflow or similar) is built and structured.
• Strong grasp of AEO and GEO. You can explain how to get cited in an AI Overview and why that differs from ranking number one.
• You can read a SERP, diagnose why a page is not ranking, and fix it.

Nice to have

• Familiarity with SAP, SuccessFactors, or the broader HR technology space.
• Comfort with Webflow CMS, light scripting
• Log-file analysis and programmatic SEO experience.