Senior Social Media Marketer

This role is for one of Weekday’s clients
Min Experience: 4 years
Location: Chennai
JobType: full-time

Position Overview

We are seeking an enthusiastic and solutions-driven Senior Social Media Marketing Manager to develop and execute comprehensive social media strategies across LinkedIn, Twitter, and Meta platforms. This role will lead social media initiatives, manage stakeholder relationships, and drive lead generation through various social channels – all while maintaining a positive attitude that can turn challenges into opportunities.

The Ideal Candidate

We're looking for someone who not only excels at social media marketing but also brings positive energy to the workplace. You should be the kind of person who can turn a failed campaign into a learning opportunity, crack an appropriate joke during a tense meeting, and find creative solutions to complex problems – all while maintaining professional standards and delivering results.

This position requires a dynamic individual who can balance strategic thinking with hands-on execution, while maintaining strong relationships across teams and driving measurable results through social media initiatives. If you're someone who believes in the power of positivity and can tackle challenges with both competence and good humor, we want to hear from you.

Experience & Attributes

• 5+ years of experience in social media marketing
• Demonstrated success in lead generation through social channels
• Track record of managing multiple campaigns simultaneously
• Experience in B2B social media marketing preferred
• History of successful stakeholder management
• Proven ability to maintain composure and humor under pressure
• Should be able to come up with Social Media Strategies/Ideas

Key Responsibilities

Strategy & Content Management

• Develop and maintain comprehensive social media calendars for LinkedIn company page, brand ambassadors' profiles, and Twitter presence
• Collaborate with SEO team to incorporate trending topics into content strategy
• Oversee Instagram account management, delegating tasks to junior marketers
• Stay current with platform algorithms (LinkedIn, Meta, Twitter) to optimize content strategy for maximum reach and engagement
• Create and publish monthly LinkedIn newsletters, coordinating with Subject Matter Experts (SMEs)
• Utilize AI tools effectively for content creation, including captions and newsletters
• Bring creative solutions and fresh perspectives to content challenges

Campaign Management & Analytics

• Plan, execute, and manage paid social media campaigns across LinkedIn and Meta platforms
• Track, analyze, and report social media metrics to inform content strategy
• Monitor campaign performance and optimize for lead generation
• Conduct LinkedIn outreach programs targeting decision-makers
• Identify and engage with Ideal Customer Profile (ICP) followers to grow newsletter subscribers
• Transform data insights into actionable strategies with a glass-half-full approach

Cross-functional Collaboration

• Coordinate with design and content teams to ensure timely delivery of creative assets
• Lead stakeholder management across different departments with a positive, solution-focused mindset
• Supervise junior team members while maintaining individual productivity

Required Skills & Qualifications

Technical Skills

• Deep understanding of social media platforms, particularly LinkedIn, Twitter, and Meta
• Proven experience with social media advertising and campaign management
• Strong analytical skills with experience in social media metrics and reporting
• Proficiency in AI tools for content creation
• Basic design sensibility for social media creative direction

Soft Skills

• Excellent written and verbal communication abilities with a knack for adding appropriate humor
• Strong problem-solving skills with an "every challenge is an opportunity" mindset
• Optimistic approach to obstacles and setbacks
• Strong project management and organizational capabilities
• Assertive leadership style with ability to challenge ideas constructively
• Independent worker with strong team collaboration skills
• Proactive approach to learning and skill development

Experience & Attributes

• 5+ years of experience in social media marketing
• Demonstrated success in lead generation through social channels
• Track record of managing multiple campaigns simultaneously
• Experience in B2B social media marketing preferred
• History of successful stakeholder management
• Proven ability to maintain composure and humor under pressure

Work Style & Personality

• Natural optimist who can energize teams and lift spirits
• Creative problem-solver who sees solutions where others see roadblocks
• Self-motivated with ability to work independently
• Excellent time management and prioritization skills
• Adaptable to changing social media trends and platform updates
• Results-oriented with strong attention to detail
• Commitment to continuous learning and professional development
• Ability to balance professionalism with personality
• Knack for finding the lighter side of challenging situations